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PepsiCo essays
Welcome to our collection of sample essays on PepsiCo, a multinational food and beverage corporation known for its wide range of products, including Pepsi, Lay’s, and Gatorade. This collection features essays on various aspects of PepsiCo’s business practices, impact, and role in society. Our essays are written by experts in the field and offer insights and perspectives that can help students develop a deeper understanding of PepsiCo and the food and beverage industry. Whether you are writing a research paper or an opinion piece, our collection can serve as a valuable resource to guide your writing and help you develop your own ideas.
The Controversy Behind Pepsi’s “Live For Now” Ad with Kendall Jenner
The Pepsi advertisement, “Live for Now” was released on April 4th of 2017. The rhetorical strategies that Pepsi uses within the commercial are repetition, metaphor, symbolism, imagery and juxtaposition. The commercial is juxtaposed with the controversy surrounding the Pepsi advertisement, which features Kendall Jenner, a Kardashian, the first family of American entrepreneurial celebrity. The sheer … Read more
Business strategy case study – PepsiCo
1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2015. PepsiCo’s corporate strategy is one of diversification. This strategy is characterized primarily by their ability to innovate products quickly in response to constantly shifting trends among their consumer base (one example … Read more
Analysis of Leonard v. Pepsico, 88 F. Supp. 2d 116 (1999)
Case: Leonard v. Pepsico, 88 F. Supp. 2d 116 (1999) Background: This case was ruled in the United States Southern District Court in New York. This is a civil case where the plaintiff sought action against the defendant. The plaintiff filed suit for breach of contract and fraud. The action was for a specific performance. … Read more
Analysis on PepsiCo’s creation of shared value.
As one of the leading multinational food and beverage companies, PepsiCo continuously strives to provide its consumers with delicious, affordable, convenient, and complementary food and beverages. Being a global company within the food processing sector, PepsiCo overlooks six global divisions which operate both independently and in conjunction with other parties to make, market, distribute and … Read more
Integrated Marketing Communication of Pepsi: Strategies, Analysis, and Implementation
Student’ Name Professors’ Name Institutional Affiliation Abstract Marketers within the present marketing organizations always try to display a short and clear message throughout various channels and platforms. Integration was the secret to success, with continuity and uniformity being the simplest strategies that transformed the discipline of marking. Therefore, adopting an integrated marketing communications (ICT) plan … Read more
PepsiCo analysis
PepsiCo sells their products in more than 200 countries and territories around the world. Their mission statement is, “As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun … Read more
PepsiCo: Empowering Sustainable Growth with Performance and Purpose
Executive Summary The key motive of this report is to provide details about PepsiCo’s dedication to environment, human and talent sustainability through healthy products, natural resource management and employee empowerment. This report also mentions about how Mrs. Nooyi, the former Chairman and Chief Executive Officer of PepsiCo focused on both financial performance and purpose … Read more
Pepsico overview and SWOT analysis
Introduction PepsiCo is a food and beverages co-operation which is based in New York. It is in particular interested in the manufacturing and distributing and marketing of various grain based food, beverages and other products. It was established in the year 1965 with the merging of the original Pepsi-Cola company and the Frito-Lay inc. 50 … Read more
The Maximum Taste with Pepsi MAX: Zero Sugar
1. Introruction: Pepsi Max The product that will be analysed and evaluated throughout this essay will be pepsico, in particular pepisco’s fast selling product pepsi max. Regular full sugar brands including Pepsi and Coke seem to be losing sales to their non-sugary counterparts including Pepsi Max, Coke Zero and Diet Coke. PepsiCo is a … Read more
Solving BLM with a Can of Pepsi? Controversy Behind Pepsi’s “Live for Now” Campaign
Who knew sharing one can of Pepsi could fix the world's problems? Pepsi’s “Live for Now” campaign seemed to suggest a can of soda could fix some of the biggest problems within America’s social and political climate. The Pepsi Company may have missed the mark on this ad campaign, but luckily the public saw … Read more
The Early History and Development of PepsiCo, a Fortune 500 Company
Company Profile PepsiCo was founded by a man named Caleb Bradham in 1898 in New Bern, North Carolina. Bradham originally wanted to become a doctor, but due to unfortunate circumstances, was forced out of medical school. After teaching for a short time span, he opened a small corner store which soon became the birthplace … Read more
Find the Acid Concentration in Different Types of Pepsi Cola with Titration Lab Report
Kamran Abbasbeyli Chemistry Titration Lab Report Introduction: In order to find the concentration of acid in different types of Pepsi an experiment should be held. For such purpose the titration is the best way to find the concentration of acid in a liquid. Titration is an experiment when in the substance that is being … Read more
PepsiCo HRM strategy
PepsiCo is a very famous company. It has a strong brand identity. Given its popularity in the market and by looking at its strategies as listed in the website, reported by employees and shared in the interview, it is clear that the company seeks for welfare of all its employees. All its strategies are focused … Read more
Comparing Growth Strategies and Branding Techniques in Pepsi and Cadbury
M1-Compare Marketing techniques used in products in two organisations D1-Evaluate the effectiveness of the use of techniques in marketing products in one organisation Within this task, i will be comparing the market techniques used in marketing products.The two organisations i have chosen are Pepsi and Cadbury.I will be accessing the effectiveness of the use … Read more
Strategic Choices of Coca-Cola + Pepsi
The Coca-Cola is a foremost manufacturer, allocator and marketer of Non-alcoholic beverage concentrates and syrups all over the globe.
Writing essays on PepsiCo
Here are some important points, topics, and themes to consider when writing an essay on PepsiCo:
Business model and strategy: PepsiCo’s business model centers around the production and marketing of a wide range of food and beverage products. The company has diversified its product line to appeal to different markets and has made efforts to reduce its environmental impact through initiatives such as sustainable packaging and energy efficiency.
Marketing and branding: PepsiCo is known for its effective marketing campaigns and strong branding, particularly in the area of sports sponsorships. However, the company has also faced criticism for its marketing of sugary drinks and unhealthy snacks to children.
Labor practices: PepsiCo has been criticized for its labor practices, including low wages and poor working conditions in some of its overseas factories. The company has also faced allegations of discrimination and retaliation against workers who speak out.
Health and nutrition: PepsiCo has made efforts to address concerns about the health impacts of its products, such as introducing low-sugar and low-sodium options. However, the company has faced ongoing criticism for its role in promoting unhealthy diets and contributing to the obesity epidemic.
Environmental impact: PepsiCo has made efforts to reduce its environmental impact through initiatives such as sustainable sourcing and reducing waste. However, the company still has room for improvement, particularly in areas such as reducing greenhouse gas emissions and addressing water scarcity.
Corporate social responsibility: PepsiCo has made commitments to social responsibility through initiatives such as charitable giving and environmental sustainability. However, the company has faced criticism for not doing enough to address issues such as worker rights and supply chain transparency.
These are just a few of the key points, topics, and themes to consider when writing an essay about PepsiCo. Depending on the focus of your essay, you may want to explore one or more of these areas in greater depth or examine other aspects of PepsiCo’s business practices and impact.