Introduction
Nowadays, technological progress has affected all the globe by giving it both advantages and disadvantages. The more cars are produced, the more chemical emissions are evaporated into the air. Tesla Motors is an automotive manufacturer, which has contributed to the movement of making the world greener by introducing and electric cars. Every corporation must create the system of Corporate Social Responsibility to guarantee customer's and shareholders' satisfaction regarding the impact of company's products. For Tesla Motors, the central concept of the CSR is the implementation of practices in Corporate Environmental Responsibility. The executives have established CER to ensure the gas emissions are reduced. Corporate Environmental Responsibility (CER) is the process when companies are striving to decrease the level of air, water, soil, and thermal pollution by designing an electric car with engines that do not require fuel to operate (Hilson, 2017). Tesla’s vehicles not only maintain the environmentally friendly program, but also conform to all the regulations of the United States, such as safety, durability, and comfortability.
Climate change and global warming have changed the whole world and made these concepts prioritizes for the society. As a result, companies started to consider policies, regulations, and codes which would change some of their strategies with regards to the operations (Hilson, 2017). CER is a chain of methods and activities which include the research of current and new approaches for the business to minimize the impact of the corporation on ecology.
In 2010, Tesla Motors received an award from Global Green USA for being the leading company which offers an advanced and innovative version of vehicles. The president of the association claimed that Tesla Motors had made a considerable contribution to the history of car manufacturing industry ("Tesla Motors Receives 'Environmental Leadership' Award from Global Green USA", 2010). In response to that award, Tesla executives asserted that soon they would expand the range of products to meet the need of customers of different levels of income, preferences, and goals.
Customers, as well as companies, reveal a great deal of interest in this topic. Knowing that mother nature is suffering from human’s harmful practices, people now tend to choose products which have less harm to the environment. Therefore, Tesla’s electric cars gathered dozens of fans, thus, the value of the corporation, as well as its revenues, increased (Greenspan, 2017). As long as CER is not only aimed at practices which protect the environment but also consider customer’s interest, it will result in obtaining more respect and recognition to the company to be able to meet their expectations.
The research on this particular topic was aimed at investigating the attitude of the customer towards Tesla’s CER and the corporation itself. As customers are the driving force of the corporation, it was crucial to detect their preferences, buying behavior, and how do they evaluate the company’s practices in general (Greenspan, 2017). Moreover, electric cars become a successful vehicle all over the world not only due to the absence of gas emissions but also due to durability it was essential to find out whether electric cars are affordable for people or not.
The hypothesis for this particular survey is that people are more likely to chose Tesla's cars due to their strong system of Corporate Social Responsibility. Based on the questionnaires, it will be detected whether consumers appreciate Tesla implementing the CER as their CSR practice to protect the environment from chemical evaporations.
Methods
The research on the topic was conducted through questionnaires to investigate the importance of the issue, discover consumers’ attitude towards Tesla and its products. For this research, the group has created a list of questions which included the general information about the participant and the questions on the topic. The group has distributed forms with questions to the San Diego State University students in the campus. Some of the questionnaires were conducted via email, in an electronic way, however, mainly people obtained a paper version of the questionnaire to fill in.
In this survey, people were required to indicate their gender, age, the college they attend, how do they commute, and their position for politics. However, the most specific questions were if participants value company’s practices to decrease the level of gas emissions, how do they respond to CER in Tesla, do they have an intention to purchase an electric car in future, what is their opinion about Tesla operating globally and other. The last question in the survey included the rank to evaluate price, design, speed, size, environmental impact, gas mileage of the car they would probably purchase. The questions gave a definite picture of the consumer’s preferences, their attitude towards Tesla, how they evaluate their practices, and would they buy an Electric Tesla car.
References
Greenspan, R. (2017). Tesla Motors, Inc. Corporate Social Responsibility, Stakeholders. Panmore Institute. Retrieved 5 April 2018, from http://panmore.com/tesla-motors-inc-stakeholders-corporate-social-responsibility
Hilson, A. (2017). Corporate Environmental Responsibility. International Encyclopedia Of Geography: People, The Earth, Environment And Technology, 1-7. http://dx.doi.org/10.1002/9781118786352.wbieg1141
Tesla Motors Receives 'Environmental Leadership' Award from Global Green USA. (2010). Tesla.com. Retrieved 5 April 2018, from https://www.tesla.com/blog/tesla-motors-receives-environmental-leadership-award-global-green-usa