The target industry chosen for applying the cloud computing is video on demand. Video on demand service is a system that allows users to select and watch video content of the user’s choice on computers or televisions. Video on demand offers users with a list of options of available videos from which to choose such as sports, educational programs, entertainment and feature films. Thus, it allows the users or viewers to request an immediate access to the video content on their computers or televisions. However, the video on demand service is not widely used due to the bandwidth limitation of the current network.
Not just that, the video on demand service is an expensive service to provide because of its quality of the service requirements and the amount of potential users. In order to assure the scalability, the providers often provide low-quality videos with no continuous reception. The video on demand system will requires on handling a high CPU and storage load and its based architecture is developed to make it able to provide a highly scalable solution and confirming the high availability and reliability through redundancy mechanisms, but still there is a requisite for distributed model for cost effective video on demand service that provides, scalability and reliability.
By applying cloud computing, it helps in overcoming all these issues. Cloud computing is cost effective as user only required to pay what user use. Thus, in terms of scalability, cloud computing is ideal for video on demand industry with fluctuating or growing bandwidth demands. When the needs decrease, it is easy to scale down the cloud capacity and when the needs increase it is easy to scale up the cloud capacity, with the control on the service’s remote servers. Cloud computing allows businesses to access their information virtually, creating a flexible and global way of accessing the data required at any place, any time.
Furthermore, by applying cloud computing, if there is plenty of requests are placed on the server at a time, the server will be able to stream the video concurrently to all the clients. Thus, the providers can upload any size of video and length in the form of block blobs to the cloud computing storage, which can be retrieved at any time and anywhere with the permission of the providers. Not just that, the provider and the client details are stored in the structured cloud table. An effective video on demand service is developed and implemented using cloud in order to provide a smooth and lively streaming of video files to the clients.
Three most representative companies utilizing cloud services are Netflix, Hulu and Amazon Prime Instant Video. Netflix provides users with the unlimited streaming of television shows, comedy specials, movies and original series such as Orange Is the New Black, the fourth season of Arrested Development and House of Cards for one monthly subscription fee. Thus, there will be no commercials while watching Netflix, as it is an ad free service. Therefore, the viewers will never experience any interruption while viewing or streaming on Netflix. Netflix is known for its term of selection, quality and performance consistency. Moreover, it allows user to have up to five different profiles on one single account.
Netflix is using the Amazon Web Service’s cloud computing platform. Amazon Web Service enables Netflix to quickly deploy thousands of servers and terabytes of storage within minutes. Users can stream Netflix shows and movies from anywhere in the world, including on the web, ipad or tablets, and or as well the mobile devices. Netflix uses the Amazon Web Service cloud to expand their global infrastructure capacity, in order to create an enhanced streaming experience for Netflix users wherever they are. One of the impressive attributes of the Netflix cloud use case is the clarity around the value of cloud. Netflix didn’t communicate cost reduction as an advantage. Instead, Netflix spoke of the advantages of scale and reliability in leveraging Amazon Web Service cloud computing. Netflix realized cost savings due to the elastic nature of their workloads. The company wasn’t burdened by the fixed cost of scaling their private data center for peak load. However, by building elasticity into their application, they were able to reap the additional benefit of cost savings.
Hulu also offers various movies but mostly known for TV shows, such as related clips, trailers and interviews. It also created over a dozen original series such as Battleground, A Day in the Life, Spoilers and Up to Speed and etc. Not just that, Hulu is able to release episodes quickly, often within a day of the original airing, and features shows from networks including NBC, Fox, ABC, ION Television, USA Network, Syfy, E!, Brave, A&E, and Oxygen. Thus, Hulu appears far more organized and easy-to-navigate as it allows the subscribers or users to delete shows that have been watched in order to ensure a suggestion list that is spot on.
Hulu’s domain statistics have been assessed with the data provided by cloud computing providers. Hulu uses a generic top-level domain and has an unknown virtual private cloud. Besides that, Hulu uses the cloud computing as it is a flexible way to have a reasonable, reliable and scalable web infrastructure. Not just that, by implementing cloud service it helps in reducing the cost for the company as it helps in preserving and controlling the Hulu systems. Thus, the company can prevent from using or purchasing any expensive equipment or systems for Hulu. Not just that, the clients can stream Hulu at any time and wherever they are as it can provide large numbers of servers and storage within minutes.
Amazon Prime Instant Video is a veritable type of movies, television and original series, such as Transparent, Alpha House, and Mozart in the Jungle. Not just that, Amazon Prime provides a better selection of comedy and children’s programs compared to Netflix and Hulu. Thus, it also provides an unlimited access to an extensive collection from the HBO’s back catalog of classics such as The Wire and The Sopranos. For users who enjoy online shopping, Amazon Prime Instant Video provides a good offer for them as it comes with the Amazon Prime’s free shipping, and as well the Amazon Music and Photos.
The Amazon Prime Instant Video is also run on the Amazon’s cloud computing platform. The Amazon’s clients can stream the shows and movies from anywhere in the world by using computer, ipad or tablets, and or as well the mobile devices, which is because the Amazon’s cloud computing platform enables the Amazon Prime Instant Video to quickly implement large numbers of servers and storage within minutes. Not just that, the clients have the privilege to access their photos and videos through the Amazon’s streaming app.
Cloud services have been applied in this industry in order to overcome the bandwidth limitation that happens when there is a lot of a demand on the current network. Not just that, by applying cloud service it helps in terms of scalability as the cloud service provider can handle in scaling up or down the client’s operation in order to suit the client’s situation. Thus, by applying cloud computing, it helps in reducing the cost of controlling and preserving the systems of the client’s company. Furthermore, by using the resources of the cloud computing service provider, it helps in cutting the cost as the client can avoid from buying or purchase any pricey systems or equipment for the company. Not just that, the cloud services helps the user in storing and sharing the data or information, which provide the users with ease and flexibility.