Introduction:
‘I dream of painting and then I paint my dream.’
Vincent Van Gogh
‘Transformed Curio’ is designed to give tribute to Saeed Akhtar- a very renowned artist of Pakistan. The book has been designed to give information about eastern art in an interesting way.
. The main concept of Transformed Curio has been conceived from the rich distinctive and versatile art work of Pakistani Michael Angelo Saeed Akhtar. The subject of his paintings is Woman. ‘I am inspired by anything beautiful,’ says Akhtar. He jokes about it, ‘Women find men beautiful, I find women beautiful so I draw them.’ Though his love for women’s beauty is apparent from his depiction of women in his work, there are men too, those with chiseled muscular bodies, curled up in fetus like positions, while there are men with turbans, their characters scrawled all over their faces. Saeed Akhtar also has an obsession with creating new shapes and challenges. Many of the figures he has painted, mostly those of women, have very long torso, long braids, even unnaturally long figures, as if they have been stretched from both ends.
Transformation is a change in character, form appearance or nature. In this project Subject (Woman) of Saeed Akhtars’s paintings is transformed into mare which is a symbol of intelligence, beauty & loyalty with the same background and other accessories.. A pop- up is also a transformation of 2d surface to 3D. This book creates a new vision which gives information about our legendary artist. It’s totally conceptual, as conceptual art is the result of creativity of one’s mind. Therefore, original skills & concepts are used in the creation of ‘Transformed Curio’.
This colorful, intricately crafted book features multi-dimensional spreads made on internationally renowned portrait artist Saeed Akhtar, who are recognized for his unique work. This pop-up book incorporate with Saeed Akhtar transformed master pieces by creating pop ups, oil paintings, digital layouts and typography in the medium of paintography (manual & digital work together).
The appellation pop-up book is generally activated to any three-dimensional or adaptable book, although appropriately the awning appellation adaptable book covers pop-ups, transformations, adit books, flaps, pull-tabs, pop-outs, pull-downs, and more, anniversary of which performs in a altered manner. The Pop Up Art Book is a collaborative art book that brings together some of the most creative minds from street art, comic books, illustration, fine art and other mediums.
It is popularly known that Akhtar is color-blind and can’t see the colors red and green. It is remarkable for someone to not be able to see the two colors and yet create such beautiful blends and hues of the shade. ‘I may not be able to see the colors but I have learnt the theory of how they are made so whenever I want to use them. It’s very intuitive.’
The strategy is to promote this popup book through launching poster, press campaign, give away items, calendar , and project presentation using vector graphics, raster images, photo manipulation, digital imagining and typography, also oil paints are used to give the versatile look . Yellow was prominent color as it was much used as favorite color of the artist.
Promotive Statement:
Pakistan has a very versatile artist unfortunately most people are not aware of it their work . Modernization has demolished our traditional craft. The eastern art is not completely dying though it has faded away but this downfall is not just associated with this particular artist, in fact this is the case with an entire art and cultural industry.
The knowledge of traditionally historical famous artist should be promoted through books so that people become aware, have pride in their heritage and come to know about struggle of international artist. A book based on a strong theme promotes eastern art, but also give information about our legend. The originality of our own art with the creative form enhances its worth.
Objectives:
This is a popup book on Saeed Akhtar transformed art work . The aim is to enlighten the eastern art So that everyone could get aware this art. Through the book is to develop sense and awareness of our own art. Desire to educate people about their history, meaning and the usage of patterns. To provide best information whose goal is to go over viewer expectation?
Promote the existing skill of our legend. Providing high satisfaction by rendering excellent information in enjoyable way
Significance:
It is one of the legend saeed Akhtar put all their efforts and that is the reason that year’s old art is still alive. However it’s not easy task to satisfy all the people. A unique theme based popup book is there to give information.
‘Transformed Curio’ will definitely take priority over everything influencing the overall ‘feel’ of the book. Book attracts customer solely on the premise of the theme itself.
Target Audience:
By targeting Youth, Teachers and students, a book which would attract all genders and age groups. Especially for the people who don’t know much about eastern art but have interest in eastern art patterns.
Literature Review:
Literature Review:
A Concise History of Pop-up and Adaptable Books
“Mechanical books should attending like accustomed books. Their success is to be admeasurement by the adeptness with which their bookish architecture conceals unbookish characteristics.”
Because books are by architecture two-dimensional, it ability assume absurd for a page to add motion or abyss added than through illustrations with angle and illusion. And yet, for added than 700 years, artists, philosophers, scientists, and book designers accept approved to claiming the book’s bibliographic boundaries. They accept added flaps, revolving parts, and added adaptable pieces to enhance the text.
It is not accepted who invented the aboriginal automated accessory in a book, but one of the ancient examples was produced in the 13th aeon by Catalan abstruse and artisan Ramon Llull of Majorca who acclimated a revolving disc or volvelle to allegorize his theories. Throughout the centuries volvelles accept been acclimated for such assorted purposes as teaching anatomy, authoritative ample predictions, creating abstruse code, and cogent fortunes.
Yet, while it can be accurate that adaptable locations had been acclimated for centuries, they were about consistently acclimated in bookish works. It was not until the 18th aeon that these techniques were activated to books advised for entertainment, decidedly for children.
F. J. Harvey Darton, English ascendancy on childrens’ books, wrote that afore 1770 there were around no books “produced evidently to accord accouchement ad-lib pleasure, and not primarily to advise them, not alone to accomplish them good, nor to accumulate them profitably quiet.” London book administrator Robert Sayer afflicted that with the assembly of “metamorphoses” books. These books, which were aswell alleged “turn-up” books or “harlequinades,” afforded amusement, not so abundant through their printed contents, but through their illustrations that afflicted and kept clip with the story. “Metamorphoses” books were composed of single, printed bedding bankrupt perpendicularly into four. Hinged at the top and basal of anniversary fold, the account was cut through angular beyond the centermost to accomplish two flaps that could be opened up or down. If raised, the pages arise accession hidden account underneath, anniversary accepting a few curve of verse.
Other aboriginal examples of adaptable books were the Cardboard Doll Books produced by London administrator S. & J. Fuller alpha in 1810; the “toilet book,” and an aboriginal archetype of a lift-the-flap book, aboriginal illustrated and arise by the artisan William Grimaldi in the 1820’s; and peep-show books. Little or annihilation is accepted of the agent of the peep-shows but they arise to accept acquired from the traveling exhibits that showmen featured at fairs and festivals. They were generally absolutely busy constructions depicting scenes from acclaimed belief or abreast contest and were beheld through a baby aperture in the cover.
The aboriginal accurate adaptable books arise in any ample abundance were those produced by Dean & Son, a publishing close founded in London afore 1800. By the 1860’s the aggregation claimed to be the “originator of childrens’ adaptable books in which characters can be fabricated to move and act in accordance with the incidents declared in anniversary story.” From the mid-19th aeon Dean angry its absorption to the assembly of adaptable books and amid the 1860’s and 1900 they produced about fifty titles.
To assemble adaptable books, Dean accustomed a appropriate administration of accomplished craftsmen who able the hand-made mechanicals. The designers acclimated the peep-show assumption of cut-out scenes accumbent one abaft the added to accord a three-dimensional effect. Anniversary band was anchored to the next by a section of award that emerged abaft the apical portion, and if this was pulled, the accomplished arena sprang up into perspective.
Dean aswell alien adaptable books with transformational plates based on the dark or venetian dark principle. The illustrations in these books had either a aboveboard or an ellipsoidal account disconnected into four or 5 according sections by agnate accumbent or vertical slits. If a tab at the ancillary or basal of the analogy was pulled, the account “transformed” into accession picture.
Read and Ward & Lock, Darton were two added London publishers of adaptable books, but Raphael Tuck was the aboriginal administrator to actively claiming Dean & Son. In 1870 Tuck and his sons founded a publishing business in London that produced affluence cardboard items including anthology pictures, valentines, puzzles, cardboard dolls, and busy papers. In the brand of adaptable books, Tuck arise “Father Tuck’s ‘Mechanical’ Series.” The alternation included actor items with three-dimensional furnishings as able-bodied as adaptable books. To aftermath these books, Tuck, like Dean, formed beat and architecture studios in London area volumes of top aesthetic superior were produced. All of the printing, however, was done in Germany. The Germans developed a ability of blush columnist in the additional bisected of the 19th aeon and their accessories and techniques alluringly reproduced the finest art work.
Another 19th aeon administrator who specialized in adaptable books was Ernest Nister. His columnist business, amorphous in 1877, was able of bearing works by all of the above processes of the time. However, admitting his advanced ambit of publishing endeavors, he is best accepted for his adaptable books that were arise from 1890. Nister’s works were agnate to those produced by his aeon but Nister’s illustrations stood up automatically. The books had abstracts that were die-cut and army aural a three-dimensional peepshow framework. The abstracts were affiliated by cardboard guides so that as the pages were turned, the abstracts aerial away from the page aural the perspective-like setting. Nister aswell produced adaptable books with abandoning and revolving transformational slats.
The administration of Nister titles was not bound to European markets, the New York close of E.P. Dutton formed in affiliation with Ernest Nister to advance and advertise the publisher’s titles in the United States.
The a lot of aboriginal adaptable account books of the 19th aeon were devised by Lothar
Meggendorfer. The Munich artisan had a attenuate banana eyes that was transmitted both through his art and through able automated devices. In adverse to his contemporaries, Meggendorfer was not annoyed with alone one activity on anniversary page. He generally had 5 locations of the analogy move accompanying and in altered directions. Meggendorfer devised intricate levers, hidden amid pages, that gave his characters astronomic possibilities for movement. He acclimated tiny metal rivets, in fact bound curls of attenuate chestnut wire, to attach the levers, so that a alone pull-tab could actuate all of them, generally with several delayed accomplishments as the tab was pulled added out. Some illustrations acclimated added than a dozen rivets.
McLoughlin Brothers of New York produced the aboriginal American adaptable books. Innovators of columnist techniques, McLoughlin issued two abstracted “Little Showman’s Series” in the 1880’s anniversary absolute three-dimensional scenes. These large, bright plates abundant into multi-layered displays.
Few adaptable books were produced already the aboriginal World War began. The accomplish of adaptable books was labor-intensive. Presumably, afterwards 1914 the activity force in the German columnist works was appropriate for beneath barmy tasks.
However, in 1929 a new alternation of adaptable books was initiated. British book administrator S. Louis Giraud conceived, designed, and produced books with adaptable illustrations declared as “living models.” While the appellation had yet to be used, these were accurate “pop-up” books. Anniversary appellation absolute at atomic five, double-page spreads that erected automatically if the book was opened and had illustrations that could be beheld from all four sides.
Unlike his German precursors, Giraud’s books were moderately priced. They were produced on coarse, absorptive paper, employing awkward photolitho columnist and blush reproduction techniques, and were accomplished with bargain covers and bindings. Amid 1929 and 1949 Giraud produced a alternation of 16 annuals, aboriginal for the Daily Express and after as an absolute administrator application the barter names “Strand Publications” and “Bookano Stories.” Anniversary anniversary included stories, verses, and illustrations as able-bodied as 5 or added pop-ups. Giraud’s books accomplished a advanced admirers and were actual popular.
As the Depression years deepened, American book publishers approved means to bake book buying. In the 1930’s Blue Award Publishing of New York hit aloft a aggregate that accepted successful. They activated Walt Disney characters and acceptable bogie tales with pop-ups. Blue Award was the aboriginal administrator to use the appellation “pop-up” to call their adaptable illustrations.
McLoughlin Brothers reentered the adaptable book bazaar in 1939 with the advertisement of their aboriginal Jolly Jump-up title. The commercially acknowledged Jolly Jump-up alternation included ten titles illustrated by Geraldine Clyne.
A new accumulation of artists and publishers entered the adaptable book bazaar in the 1940’s. The agitative adventures of Finnie the fiddler was the countdown book of a alternation of titles featuring the activity of Julian Wehr. Wehr’s illustrations were printed on failing cardboard and had tab-operated mechanicals. By affective the tab, which continued through the ancillary or lower bend of the illustrated page, the assorted locations of the activity were put in motion. The activity was transmitted to as abounding as 5 altered locations of the picture.
Beginning in the backward 1950s a alternation of appreciably avant-garde pop-up books was produced by Artia in Prague, Czechoslovakia, a state-run import/export agency. VoitechKubasta was their capital artisan and the architect of dozens of pop-up books. Bancroft & Co. (Publishers) of London marketed the Czechoslovakian titles.
In the mid-1960s American Waldo Hunt, President of Graphics International, a Los Angeles-based book allowance company, was creating dimensional pop-up annual inserts and premiums. Inspired by the Czechoslovakian works, and beat in an attack to bazaar them in the U.S., he began to aftermath his own pop-up books. This accommodation led to the renaissance of pop-up books as we now apperceive them. Graphics International confused to New York in 1964 and with the advertisement of Bennett Cerf’s pop-up riddles in 1965, began bearing books for Random House.
Hallmark Cards purchased Graphics International at the end of the decade and the agents confused to Kansas City, Missouri. With added than forty acknowledged titles produced for Hallmark, Hunt larboard in 1974 to acknowledgment to California area he began a book packaging company, Intervisual Communications, Inc. Today there are a amount of packaging companies such as Compass Productions, White Heat, Ltd., Van der Meer Cardboard Design, Sadie Fields Productions, and Designamation to name a few, and the amount of pop-up books has developed tremendously. There are amid 200 and 300 new pop-up books produced in English anniversary year.
The advertisement of pop-up books is assembly involving the abilities of a amount of individuals. The conception of the book begins with a concept, adventure band and situation. Already the basics are formed out, the activity goes to the “paper engineer” who takes the account of the columnist and the illustrator and puts motion into the characters, and activity into the scenes. They may even add sound, as in a book area the aperture and closing of the pages could cause the teeth of a saw to run beyond a log.
The cardboard engineer’s assignment is to be both artistic and practical. The artist accept to actuate how adaptable pieces attach to the page so they will not break, which credibility charge cement and how much, how continued cull tabs should be and how top a section can pop up. The final footfall for the cardboard architect is to lay out or “nest” all the pages and pieces so they fit assimilate the admeasurement area that will be run through the columnist press.
All abreast pop-up books are accumulated by duke a lot of in Colombia, Mexico, or Singapore. Afterwards printing, the nesting pieces of a book are die-cut from the bedding and aggregate with their pages. Assembly curve are set up, with as abounding as 60 humans circuitous in the handwork bare to complete one book. These humans fold, admit cardboard tabs into slits, affix cardboard pivots, cement and tape. Alignment of tip-on pieces with the printed page accept to be exact and angles accept to be precise. The a lot of circuitous books can crave over 100 alone handwork procedures.
The adaptable books of the endure two decades accept become added circuitous with adult pop-up illustrations and intricate automated devices. The accession of lights and music in some titles has contributed to the abruptness of the automated illustrations. Pop-up and adaptable books are not accustomed books. For added than 100 years their able automated accessories accept afraid and entertained readers of all ages.
Artist who give tribute to legendary artist
Tribute to Zubeda Javed, Painting Exhibition
The Punjab University Academy of Art and Design (PUCAD) organised a painting exhibition on Tuesday as a accolade to an eminent painter, abecedary and above administrator of college, Zubeda Javed.
Nayyar Ali Dada inaugurated the exhibition, which was captivated at the Anna Molka Galleries of the college. Zubeda Javed was the bedfellow of honour at the event, admitting PUCAD Principal Dr Rahat Naveed Masood, students, dignitaries, scholars, painters, art-critics and art historians were aswell present on the occasion.
Around 20 artworks, including oil on canvas and watercolour on paper, by Zubeda were put on affectation at the gallery. Zubeda was one of the artists who founded a avant-garde and conceptual appearance in mural painting in Pakistan.
Earlier, a academy was aswell captivated to pay accolade to the artist, which was addressed by Dr Masood, Shahnawaz Zaidi, Quddus Mirza, Nadeem Alam and Dr Khalid Mahmood, all of whom casting ablaze on assorted qualities of the adept painter.
Tribute to Zubeda Javed, Painting Exhibition-02 Accolade to Zubeda Javed, Painting Exhibition-01 Accolade to Zubeda Javed, Painting Exhibition-03
Dr Masud said that Zubeda was one of the outstanding painters of Pakistan, her appropriate renderings of colour and agreement had aggressive several ancestors of artists. She said that as her apprentice and after a admiring aide for over thirty years, he accept had the different advantage of administration with her a accord of alternate respect, assurance and abysmal regard.
He added that there were actual few artists like Zubeda in the world, for whom actual apropos stood accessory to complete charge to plan and for whom artlessness and benevolence were a modus operandi. She was one of those attenuate gems whom we abundance not alone as a abundant painter but aswell as a abundant animal being, he added
16 artist give tribute to sadequain
The Sadequain Foundation and Gallery 6 will barrage two new books and accessible a different exhibition on Friday, to admire Sadequain’s 28th afterlife anniversary.
Salman Ahmad, architect of the United States based Sadequain Foundation, has aureate in from California for the event. In the exhibition, blue-blooded ‘Sadequain aur Mein’ (Sadequain and I), 16 artists accept appear calm to pay accolade to the allegorical artist.
The books getting launched are blue-blooded ‘Lines and Assets by Sadequain’ and ‘Treasures of Time’. Both accept been authored by Salman Ahmed. Curve and Assets by Sadequain is a accumulating of over 300 assets by the artist, calm from beyond the world.
Speaking at the examination on Thursday, babysitter of Gallery 6, Dr Arjumand Faisal explained that in abstruse terms, the assets in the book authenticate the advancing calm of assorted disciplines such as drawing, calligraphy as able-bodied Urdu and Persian poetry.
‘The assets in this book appearance how Sadequain’s lines, whether circuitous or simple, appear calm magically like a well-orchestrated symphony,’ said Dr Arjumand Faisal.
The additional book ‘Treasures of Time’ showcases an amazing physique of murals, paintings, and metal-over-wood collages housed at Sadequain Gallery at the State Bank of Pakistan Museum in Karachi. In the mural at the State Bank, Sadequain paid accolade to forty four eminent personalities from history from the august canicule of the Greek acculturation followed by the European renaissance, the aureate age of Arabs and at the added end are 20th aeon luminaries.
Dr Arjumand Faisal, who himself spent time with Sadequain talked about the exhibition ‘Sadequain Aur Mein’. He explained that anniversary artisan had paid accolade to the allegorical artisan application their own medium. Aasim Akhtar acclimated an audio recording of Sadequain, alloyed it with his own articulation to actualize an absorbing complete blow of him interviewing the fable himself.
Abdul Jabbar Gul presented a sculpture. Wahab Jaffer contributed a painting by Laila Shehzada to the show, from his claimed accumulating in which Shehzada has corrective Sadequain in her own style.
Among added artists, Abid Hasan, Aqeel Solangi and Ali Azmat accept acclimated adumbration from Sadequain’s paintings, recreating it in their own styles to aftermath ambrosial aboriginal works. Mughees Riaz supplements his plan with verses from Faiz Ahmed Faiz like Sadequain in his acclaimed crows series.
RM Naeem’s painting blue-blooded ‘Tracing the History’ dominates the exhibit. This plan of acrylic on canvas demonstrates the artist’s access and his command over acrylic and besom work.
A afterpiece appearance reveals Sadequain’s adumbration buried in the plan as engravings on the walls of caves. Sadaf Naeem who mentioned that Sadequain’s cactus alternation is her favourite, has taken a cactus as a advertence point for her painting included in the exhibition.
Mehr Afroze’s painting aswell shows the cactus with added symbols and geometric patterns creating a balance, which is now acceptable the brand of her work.
Imran Hunzai has created a cartoon apery his own poetry, as was generally done by Sadequain.
Munawar Ali Syed submitted a cartoon aggressive by Sedequain’s curve which consistently absorbed him and became his inspiration.
Masood A Khan had acclimated adhesive as the average for his arresting plan depicting Sadequain alive on a painting.
The exhibition aswell includes 5 assets on cardboard and three paintings by Sadequain, produced in the 1970s. The exhibition will abide until March 1
Introduction to the artisan ‘Saeed Akhtar:
Saeed Akhtar is a Lahore based colorblind account painter. He gave bulge during the backward 1970’s and 1980’s .He now practices art at Lahore flat of art. He won Sitara-e- Imtaiz .Early allotment of his activity was absorb in Quetta, Baluchistan that’s why the Balochi appulse was abundant credible in his paintings distinctively in ‘The Baloch Serious’. His ancestor was an Urdu teacher. He accelerating from Civic Academy of Arts in 1964, Lahore. His above was sculpture. Afterwards accelerating Akhtar Started his career in NCA as a teacher. His above agency of that time was the account of Mohammad Ali Jinnah in 1970. The painting currently hangs in Accompaniment Bank of Pakistan. His plan was displayed in abounding exhibitions in Pakistan. He had credible the blubbery and attenuate aeon of Art in Pakistan. He was aswell commissioned for the Pakistan’s bigger stamps affair consisting on 25 stamps depicting personalities from the abandon movement of 1990’s. His added designs cover the aureate ceremony of Pakistan issues and 50th afterlife ceremony of Mohammad Ali Jinnah. He is the a lot of acclaimed artisan of all over the apple he played basic role as an educationist and as an artist. Set of acute pencil account civic hero’s , portraits of aggressive martyrs and arch of accompaniment of Muslim country .At present he is the arch of NCA Lahore.
This pop upbook has been alleged to accord admonition of art in absorbing way and is created to accord accolade to Saeed Akhtar .
Saeed Akhtar is authentic an eastern artisan why affirmation that? Oriental allotment of the history blush of home is yellow, it’s a blush of hope. Eastern art is altered in all aspects there ideology, science, culture, beliefs, aggregate eastern art is abounding of so abounding colors, with loud expressions. The acreage on which eastern art flourished acquire abounding variations and it acutely shows in their art. Mostly they plan on curves instead of changeless things. Acquire in hidden adorableness aberration of architectonics abounding colors. Not realistic, see accustomed things in a bounded analysis instead of one specific and try to transform in geometrical forms repeating the analysis to actualize new forms. Represent their cocky believes on belief , acrylic what their apperception apperceive instead of what their eye perceive.
As he said in his account on some approach he didn’t like anyone affected his work, one day his son fabricated some painting and that was absolutely resembles to his appearance of plan , but they abandoned his accomplishment gave him admonition if u acquire to something do in according to your own angle and actualize your own style. and although he acutely shows his accomplishment which acutely shows the authoritative accomplishment of him because he was abundant absorbed in teaching skills, abounding artisan try to adumbrate their beneath processing of painting and just because of the abhorrence no one can affected his plan .when you are acquirements you acquire to do archetype added plan but afterwards acquirements arresting others plan is not adapted for you. That’s the acumen abaft transformation of capital appearance of the painting women in to adult n men in to horse .although women and horses were the two capital admired characters by Saeed Akhtar our Pakistani artisan .his words in his account and As the chat progresses, Akhtar charcoal cooped up his flat layering canvas afterwards canvas with his creativity. ‘I adulation sketching. Even if I’m sitting all abandoned I alpha abstraction just to see what all can I make.’ While a lot of artists would alternate in assuming their artistic process, Akhtar believes that no one can abduct or archetype his art plan and art is like happiness, the added you allotment the added it will grow. ‘The aboriginal will consistently be aboriginal and although it hurts to
Saeed Akhtar is one of those legendry artists of Pakistan whose names are not beneath than amount in Art Industry. His paintings are like mirror area you can calmly see, his years of active efforts. His works aback a abstract abyss and charisma, which can be accomplished in Art industry afterwards afire midnight oil. We can artlessly analyze his art plan with added allegorical artists like Gulgee and JameelNaqsh. His able ascertainment power, and ascendancy over his strokes, are bright clear. While abstraction with accomplishment artist, has the adequacy to aftermath new techniques. In his women paintings, he has reflected alteration emotions, postures, actual beautifully. In some cases, if a woman is dancing, or arena or is in abysmal though, every aspect and action he portrays with his own altered style, which creates a continued abiding consequence for viewer. In some of his paintings, in which women are cutting jewllery, has inspirtation from Rajhistani culture. Jewllery designs in those paintings are so perfect, that jewllers would adulation to copy. Saeed Akhtar is aswell accepted for his acclaimed Account Painting of Qaudi-e-Azam Muhamad Ali Jinnah, about which Naazish Ata-Ullah who is Arch at NCA, says that he was one of the God able ability artists anytime produced by the academy and had brought a acceptable name for the college. She said, ‘Whenever we see the Civic Assembly on television, our eyes go beeline to the account of Quaid-e-Azam corrective by Akhtar, which consistently makes us proud.’ Nayyar Ali Dada who is able-bodied accepted artisan compares Saeed with allegorical painter Michelangelo and states that both acquire two things in common. ‘Like Michelangelo, Akhtar has accomplishment in cartoon and break a lot of things if he’s angry, just like Michelangelo acclimated to’. Like a biographer who expresses his animosity with the abutment of a pen, an artisan accurate himself and his angle through the assorted acclamation of his brush. Saeed Akhtar has a affection for adroitness as he conveys intricate letters by indulging in his a lot of amorous pastime; painting. The adept artisan is absolutely an afflatus for the accessible adolescent bearing artists.
This is a difficult catechism because there wasn’t one speicific point in my activity if I absitively to be an artisan . These things advance on their own. I was consistently absorbed in cartoon in academy and afresh I got into pre-engineering because I anticipation there would be drawing, but to my absolute disappointment, there wasn’t. Finally I begin out about NCA and activated there in 1960.
My agents in NCA acquire had the bigger appulse on me. They were the best in their fields and the best I could have. A lot of of all the acceptance would apprentice from anniversary other. We would attempt for even one mark in class. In my additional year, I was asked to appear aback as a abecedary ‘ the pay was little but the acquirements acquaintance was great.
As an artisan I acquire one can’t be aggressive from just one thing. I get aggressive by our surroundings, aggregate that encompasses us.
I like accomplishing what I do for myself. I never admired formals abundant ‘ I could never alarm them my own. Humans assume to be of the assessment that I apply on women and horses but I don’t agree. I accomplish whatever appeals to me. Girls would be added acquisitive to get sketched so I would accomplish them in college. If I saw a admirable woman id ask her if I could draw her’ but I acquire consistently experimented. Humans would not draw aphotic faces but I would. Horses acquire absorbed me back I was a child. I would cantankerous Race Course Park and stick my arch out of the window and stare.
I usually use oil, but I’ve approved everything. Charcoal, pencils, and watercolors are the hardest. I acquire one acquire to acquire ascendancy of their own art and afresh they can agreement to actualize masterpieces. Change is necessary.
art is one affair that does flourish. Music and balladry can be afresh for centuries and the agreeableness never dies, but an artisan has to accumulate authoritative new pieces and consistently seek for something different. Humans would not acquire it if it were the aforementioned affair over and over again. My aim is to appearance new things to people. Every artistic being makes a way for themselves, even admitting alarming things accumulate happening. In Islam authoritative images is not accustomed so calligraphy and architectonics came up. If a artistic being is chock-full in one way they’ll acquisition addition outlet. Just like if baptize is abounding if there’s a blockage it starts bistro abroad at it to accomplish its way. Art is not static. These canicule the abridgement is down, humans acquire money but they don’t wish to absorb it because they are scared, but things are and will abide to improve.
The accomplished top was if I was asked to accomplish a account of Quaid e Azam in 1970. There were added chief artists to accept from, but my arch best me. The painting hangs in the Accompaniment Bank of Pakistan in Islamabad. That account won’t go anywhere. I am actual appreciative of it and to this day, I don’t anticipate anyone can accomplish addition one bigger than me. I haven’t absolutely had a everyman low yet!
When I get done authoritative a painting I abatement in adulation with it and afresh I anticipate if I acquire collapsed so acutely in adulation with it the humans who will own it will adulation it as dearly. I acquire been told humans can sit and beam at them for hours. I do get absorbed but it’s like accepting your babe affiliated off, you wish it to go to its corresponding abode soon. The added they are awash the added humans will apperceive about my work.
Wherever my plan has gone humans acquire accepted it.
When I accomplish a painting I put my aboriginal mark on a white canvas. Afresh for me the canvas becomes bedraggled and aggravating to apple-pie it a painting is created. My paintings are from my own imagination. I acrylic what I like.
Saeed Akhtar’s abandoned exhibition alleged Sketchbook is artlessly ablaze to say the least. Encompassing over 150 works on cardboard in graphite, delicate and charcoal, the accumulating is alarming for anyone who admires account work. The a lot of absorbing allotment is that these are not accomplished products, about they may assume to be. These are in actuality antecedent drafts of oil paintings, and comprise his plan spanning the endure 5 years. For Saeed Akhtar, cartoon from activity has been an capital apparatus of analysis afore he starts with his oil paintings. A apprehensible acumen of the accord of ablaze with the analysis and arrangement of the animal analysis enables Akhtar to accurate with adjacency and freedom: the pictoral estimation of the animal spirit.
‘I am aggressive by annihilation beautiful,’ says Akhtar. He jokes about it, ‘Women acquisition men beautiful, I acquisition women admirable so I draw them.’ But this is not true. Admitting his adulation for women’s adorableness is credible from his delineation of women in his work, there are men too, those with adamant able-bodied bodies, coiled up in fetus like positions, while there are men with turbans, their characters cacographic all over their faces. Saeed Akhtar aswell has an attraction with creating new shapes and challenges. Abounding of the abstracts he has painted, mostly those of women, acquire actual continued torso, continued braids, even unnaturally continued figures, as if they acquire been continued from both ends. This is his adulation for ‘oblongitudes’, as a aftereffect of blame boundaries.
‘First I fabricated a woman hardly best than usual,’ says Akhtar answer as to why his adulation for lengths resulted in such abstracts on paper. ‘I affectionate of admired the aftereffect so I continued her a bit added and afresh more, and more, and in the end, the amount grew so adulterated that I admired it. It was like a new creation! And all the a lot of challenging, because one acquire to never lose the exact analysis and the assemble of the animal physique at the aforementioned time, while distorting the physique too. I like challenges.’
Sketches are his antecedent drafts, which he after layers with oil colours. Akhtar explains that no artisan anytime wants to appearance his aboriginal abstract work, for abhorrence of admirers seeing their ‘mistakes’ or flaws. But Akhtar is not scared. He says that it is added absorbing for him to appearance his account plan to art lovers so that they apperceive what these aforementioned abstracts and faces would attending like already they are abounding with colour. ‘Colours are affluent and beautiful, advertence several things and creating abounding added dimensions,’ says Akhtar. ‘But these are important too. These are the skeletons of the animal beings I paint.
Qualification of Saeed Akhtar:
1964 National Diploma in Fine Arts from the National College of Arts, Lahore, Pakistan.
1967-68 Book Workshop at P.A.C.C. Karachi beneath American Book Maker Mr Michael Ponce-de-Leon.
1980-81 Studied at the Accademia de-BeleArti, Perugia, Italy on scholarship by the Italian Government.
1980-81 Educational Tour of Above Museums of Europe and the United States of America
Professional Experience:
1999 Working on the better Painting of the Quaid-e-Azam and his Companions, 10×30 anxiety Oil on Canvas.
1998 Advised abatement of Quaid-e-Azam Muhammad Ali Jinnah for One Rupee Coin issued on 14th August.
1998-1999 Advised all Postage Stamps of Pioneer of Freedom alternation including twenty seven stamps issued on 14th August for the Golden Jubilee Celebration of the Pakistan Resolution.
1992 Portrait of Jahangir Khan and Imran Khan Sculpture Busts for the Olympic Museum, Lahore. ‘Wrestler’ abatement for the Olympic Museum, Lahore.
1989 A Calligraphic Painting for the Pakistan Union Post Office, Bern, Switzerland.
1989 Painted Portraits of AllamaIqbal, Sir Syed Ahmed Khan, Moulvi Abdul Haq of Bengal for the Lahore Museum.
1988 Painted the better Portrait of the Quaid-e-Azam, for the Republic Day Parade, Rawalpindi.
1980 Mural. ( Title: The History of the P.A.F.)
1979 Abatement Portrait of the Quaid-e-Azam for the Centenary Medal for the Armed Forces of Pakistan Commissioned by the Secretary General of the Army Staff. Portraits of the Chief of the Army and Air Staff, Chairman of the Joint Army Staff, Commandents of the Agents College, Quetta, Karachi, Lahore, Rawalpindi, Mangla and Risalpur.
1967-92 Portraits of the Quaid-e-Azam for Above Officer Messes of the Pakistan Army, Air Force, Navy, Presidency,Prime Minister House, National Assembly, State Bank Building, Provincial Assemblies of Balochistan and Punjab, Cabinet Room, Karachi. Portraits of eminent personalities of Indo-Pakistan for the Prime Minister Secretariats and State Guest House,Rawalpindi.
1975 Portraits of the Heads of States, Islamic Summit Conference, Lahore.
1970 Portrait of Sir Adamjee, Adamjee House, Karachi.
1969 Portraits of Shaheeds for the Pakistan Military Academy, Kakul.
1967 Advised the New Emblem of the West Pakistan Top Court, Lahore.
Paintings in Public Collections:
1 Lahore Museum.
2 Library of Congress, Washington.
3 Abby and Grey Foundation, USA.
4 State University, New York.
5 Armed Forces Museum, Rawalpindi.
6 Smithsonian Institute, Washington University DC, USA.
7 Punjab Arts Council, Lahore.
8 National Art Galleries, Islamabad.
9 State Bank Building, Islamabad.
10 Governor’s House, Karachi and Lahore.
11 Numerous corporations, individuals, central the country and abroad.
Group Exhibitions:
2008 Colors of Paradise, Muscat, Oman
2006 DialogueNitanjali Art Gallery Delhi, in Collaboration with Ejaz Galleries, Lahore ITC Maurya Sheraton and Towers, New Delhi.
2005 South Korea Art Festival, Seoul
2003 The Spirit of Asia, Mat Woo Hoe Corporation, Seoul
1981-97 Scop III ‘ VII National College of Arts, Lahore.
1994-41 Painters from Pakistan at South East Asian Museum, Pasadina, USA.
1992 Pakistan Contemporary, Aboriginal SAARC Festival, New Delhi, India.
1991 Exhibition of Paintings of Pioneers of Freedom, Alhamra Arts Council, Lahore.
1991 Exhibition of Paintings, Nairang Art Galleries, Lahore.
1987 Exhibition of Drawings, Alhamra Arts Council, Lahore.
1984 Exhibition of Drawings and Paintings, Islamabad.
1983 Paintings from Pakistan, Exhibition captivated in Tokyo.
1982 Paintings from Pakistan, Exhibition captivated in Hirshorn Museum, Washington DC, USA.
1982 Horse and Rider, National College of Arts, Lahore.
1982 Naqsh-i-Shair, 100th Birthday of AllamaIqbal, National College of Arts, Lahore.
1980 Lahore Contemporaries, Shakir Ali Museum, Lahore.
1979 Contemporary.
1976 Drawings by Six Artists, American Center, Lahore.
1976 Abreast 1976, Lahore Museum.
1970 All Pakistan Painting Exhibition, The Gallery, Karachi.
1969 South East Asian Artists Exhibition, New York, USA.
1968 Prints Exhibition at Washington State University, New York, USA.
1968 Jashn-i-Hunar, Pakistan Arts Council, Lahore.
1967-68 Armed Forces at Work, Pakistan Arts Council, Lahore.
1967-68 Pakistan Artists as Printmakers’ Exhibition:
a) In above cities of Pakistan
b) In above cities of the USA
1967 Anniversary Exhibition, Abreast Art Gallery, Rawalpindi.
1966 Artisans at Work, Pakistan Arts Council, Lahore.
1965 R.C.D. Exhibition, Tehran.
1965 Commonwealth Exhibition, London.
1965 Young Painters Exhibition, Abreast Art Gallery, Rawalpindi.
1963-64 Communication through Art, National College of Arts, Lahore.
Solo Exhibitions:
2012 Drawing Exhibitions Art Arena Galleries, Karachi.
2010 Exhibition& Book Launch, Art Arena Galleries, karachi.
2009 Ejaz Gallery, Lahore.
1998 Kunj Art Gallery, Karachi.
1997 Symphony in Color, at the National College of Arts, Lahore.
1991 Nairang Art Gallery, Lahore.
1979 The Night Studies at the Art Center, Lahore.
1971 Exhibition of Portraits, American Center, Lahore.
1966 Pakistan Arts Council, Lahore.
1966 The Gallery, Karachi.
Awards And Prizes:
1998 Aboriginal Prize at the National Exhibition of Calligraphy at the Pakistan National Council of the Arts Islamabad.
1997 Fellow of the National College of Arts, Lahore.
1994 The President’s Award for Pride of Performance, Presidency, Islamabad.
1987 Chughtai Award, Aboriginal Biennial Exhibition, Lahore.
1984 Aboriginal Prize, National Exhibition of Paintings, Lahore.
1984 Senior Accumulation Aboriginal Prize for Tarbela in Painting, Pakistan Cultural Association.
1982 Aboriginal Prize, National Exhibition of Paintings, Islamabad.
1979 Additional Prize Contemporary, Punjab Council, Lahore.
1963-64 Prize in All Pakistan Urdu Calligraphy Competition, Lahore.
1963-64 Additional Prize in All Pakistan Book Jacket Competition, Lahore.
1963-64 Additional Prize in Painting in All Pakistan Painting and Photographic Exhibition, Gujranwala.
1963-64 Aboriginal Prize in Painting in All Pakistan Inter Collegiate Painting and Sculpture Exhibition Islamia College Lahore.
1962 Aboriginal Prize in Painting and Photographic Exhibition, Quetta.
1961-62 College Distinction Shields in Drawing and Painting.
Methodology:
Conceptual art is a form Of art that expresses ones feelings with regard to different objects, presented in unrealistic manner. Original Paintings of Women are added and & transformed in to mare.
Research methodology
Research work is being done with some concept ideology, first of all the going through brain storming and then the topic of the apriorism was decided, information gathering about particular topic through different sources like internet , books, newspapers , magazines etc. Topic of this dissertation is ‘pop-up book on transformed work of SaeedAkhtar art’ which is connected to our own art. The first and foremost step is to create awareness amongst the youth about the master pieces of legendry artist.
Strategic Planning For The Campaign:
This is to make belief a launching and promotional campaign for a theme book on eastern portrait artist .The need of this book is revival of traditional heritage. Strategy is to getting a customers to give discounts, hosting an art shows and traditional environment. Transformed curio is order to enhance consist of designing various elements.
Display points
Leaf lets and brochers will be distributed at most visited places. poster and hoarding will be displayed at schools colleges universities market places and hyper malls for launching this book by oriental organization which give tribute to our legendary artist.
Logo:
A logo is artlessly a mark that is acclimated to represent a business or added organizations. These images are about actual distinct, and they are generally acclimated as symbols to represent specific brands. In a way, a logo is a different character for a brand.There are abounding factors that you should accede if selecting a logo design. And the company’s angel and ambition admirers are top on the antecedence list. Features of a logo architecture that would advice with this agency are the akin of abstraction, the chantry blazon that is used, the colors, and the logo analysis such as iconic, illustrative
.
Poster:
Poster is very important elements of marketing system because they have considerable advantages over other advertising methods. They have greater impact on people due to their size; they are excellent means of information and remind the audience off and on. They can be placed on important locations.
Calendar:
An attractive calendar is like the campaign ambassador for whole year. It should be designed in such a way that people feel pleasure and convenience placing it on the
desk and wall for the whole year
Medium:
Medium is paintography.
Surface treatment:
White plain hard sheet is used for manual pop- ups, textured sheets for book spreads. Wood & clay for the box along with Plaster of Paris &Paper Mash casting techniques.
Oil Paints:
Oil paints of maries mostly primary colors are used.
Pencil:
2B by fabercastle was used for drawing
Tools Required:
Hardware
Computer
Digital camera
scanner
Printer
Reference Book (for the written thesis)
Software
Corel Draw
Adobe Photoshop CS5
Microsoft office 2013
Type Of Book:
This book is a promotional and launching to promote our eastern art and give tribute to our legend Saeed Akhtar . This book is informational as well as creative. The look of the book is to portray historical and inspiring work of artist. The color of book gives versatile, yet renewed look to maintain the interest of the viewer .pop ups makes it more appealing.
Artist’s Palate:
Color plays a vital role in Art. Saeed Akhtar is a color blind artist he never see colors but he learnt color theory according to which he paint marvelous paintings. He mostly paints in monochromatic colors. Mostly primary colors was used in his paintings. Yellow colors is mostly shown in his work later came to know that yellow is his favorite color. Colors that was used in these paintings very same as that was used in his paintings. So if a promoting his work one should be careful in selecting the colors especially when the design is to be seen international level.
Graphic Manifestation:
logo
The inspiration of logo came from the jewelry that was used in the paintings of Saeed Akhtar. The versatile mandalas can be observed on the canvas used in the paintings.Jewelry of the women were made according to the pure eastern style, different. So I make my logo with these geometric patterns transformed from nature whenever eastern art comes it comes with transformed nature object in to geometric pattern they create some thing different from nature with in the nature. primary colors used to create logo this versatile logo. oriental book publishers , which is the name of the organization which published this book is written horizontally in prominent fonts that are Bank gothic Mdbt.
Tag Line
The tag line used for the organization is ‘oriental book organization ‘ is __________________ which is suitable for it.
Dust Cover
The dust anorak (sometimes book jacket, dust adhesive or dust cover) of a book is the advertisement alien cover, usually fabricated of cardboard and printed with argument and illustrations. This alien awning has bankrupt flaps that authority it to the foreground and aback book covers. Often the aback console or flaps are printed with biographical advice about the author, a arbitrary of the book from the administrator (known as a blurb), and/or analytical acclaim from celebrities or authorities in the book’s accountable area. In accession to its promotional role, the dust anorak protects the book covers from damage. However, back it is itself almost fragile, and back dust jackets accept practical, aesthetic, and sometimes banking value, the anorak may in about-face be captivated in addition jacket, usually transparent, abnormally if the book is a library volume.
Design spread sheet 1
Spread sheet 2
A beginning is an addition to the capital argument of a book, if an columnist or analyzer can address anon to the reader. Apreface generally describes how a book came together, like a behind-the-scenes glimpse of the final product.
Spread sheet 3
Introduction of Saeed Akhtar
Paintings 1
painting 2
Stationary
Calendar
Give Away Items
Different give away items are designed for this campaign including note pad, sugar pot , bookmarks, key chain, and tissue box , mug.
Recommendation and suggestions:
This dissertation suggests new generation to Promote eastern art. Eastern art is not as much as alive as it should be it reflects our heritage or our culture . promotion of eastern art is very important. In even more elaborative and informative manner after studying the work of eastern artist and try to be more creative and informative. Eastern art is much broader in their existence but unluckily it is neglected by younger generation. Come forward and work on own eastern art. Get information about artist and try to appreciate their work and give tribute to our legendary artist.
Conclusion:
This dissertation gave enormous prospectus to me to explore about the topic and turned out to be very knowledgeable and beneficial with the learning point of view. Meanwhile it also help me to admire pure eastern art which is so much colorful in its concept yet simple and practical in its existence. Launching pop up book and transformed Saeed Akhtar work will likely to accure positive changes and benefits could be seen if one’s should focused on our own art and flourished it much as possible. Giving knowledge about our legends how work a lot about art in his thin and thick time period is our obligation .there fore , this book is likely to create something new , which is likely to be very useful to educate masses about our legend who’s contribution in art is unforgettable. This book is created to give tribute to our legend Saeed Akhtar.
It is assured by the afterward altercation that, there Is a need to launching a book , which is more prolific in terms of enlightenment general masses especially youth.
Summary:
Transformed curio, is a concept which not only create something different from usual but also entice the people to prefer eastern art instead of western. An endeavor has been made that while going through the way of creativity, our youth must be aware and educated about the entire concept and requirement of transformed curio. To give transformed curio a unique and interesting touch, pop ups should be added and in it transformed paintings were added instead of copied paintings. Transformation of women in to mare with the same background of the paintings. Thus the logo and the entire theme revolve around the eastern art and culture and also according to the colors which was used in paintings.
It is believed that the appropriate affectionate of access adopted for the ablution of book shall back abounding after effect .