Social media is defined as, “Websites and applications that enable users to create and share content or to participate in social networking”. Why then Snapchat certainly is part of the social media spectrum. The photo-messaging app lets users send “Snaps” to their friends and exchange messages. They can share “Stories” that are broadcasted to all their followers. There’s even a “Discover” area that showcases Stories from other users and creators.
That said, it’s true Snapchat was never really much of a social media platform when it was first launched in 2011. In other words, it wasn’t out there to connect the world. There was initially no Story or Discover feature. Users couldn’t even send text messages on the app until 2014.
In fact, Snapchat CEO Evan Spiegel has claimed on multiple occasions that the app isn’t a social media. Here’s why:
- Snapchat opens to a camera instead of the feeds.
- Discover, unlike on other social media platforms, features up-to-date, reliable news built creatively to tell stories.
- Snapchat content is short-lived and disappears after 24 hours.
- The app has no option to “like” or “comment”.
Even so, because of its many social features, it’s difficult to not see Snapchat as a social media platform.
Snapchat Features and Lingo
Snapchat is hugely popular among teenagers. So if you find yourself baffled by the app’s features and lingo, one, you’re probably not a teen, and two, you’re not alone. Let’s take a look at these key features and terminology to get you started on Snapchat.
- Snap: A Snap is a photo or video you send via the app to your friends.
- Stories: Stories are photos and videos that you share with all your friends on the platform. They stay on your profile for 24 hours.
- Snapstreak: If two users have snapped each other within 24 hours for three consecutive days, they’re on a Snapstreak.
- Snapcode: These are unique QR-style codes you can scan to easily add new friends.
- Filter: The app has lots of fun filters to pep up your Snaps by adding an overlay or other special effects.
- Lenses: These are augmented reality-based special effects and sounds you can add to your photos or videos.
- Geofilter: These filters are location-specific. Businesses use them as an advertising tool.
- Chat: This is Snapchat’s version of instant messaging. You can also start a live video call, send money, share snaps, and more.
- Memories: Don’t want your Snaps to disappear? This feature backs up your data to post later.
- Discover: Find Stories from celebs, entertainment outlets, and other creators here.
- Snap Map: The Snap Map allows you to share your location with your friends. You can also scroll around the map to see where your friends are located.
- Bitmoji: You can create personalized cartoon avatars and stickers that represent you.
Connect With Your Audience
Snapchat’s ephemeral messaging has skyrocketed in recent years. It is a great platform for businesses to up their marketing game and connect with Snapchat’s 229 million daily active users. If you don’t have a Snapchat strategy in place, it’s time to make changes. Here’s why:
Connect With Younger Audience
A majority of Snapchat users are under 34 years old. If your business wants to connect with a younger demographic, Snapchat is the place to be.
A Friendly Approach
Snapchat has a casual and fun environment. Make good use of the app’s easy-to-use features to engage your followers. In other words, you can simply let your hair down to earn the trust of your audience.
Engaging Ads
Use Snapchat ads to reach more people. You can also target ads by the age of the user, their interests, or their previous interactions as customers. The app has several advertising options available for businesses:
- Snap ads
- Collection ads
- Story ads
- Dynamic ads
Start Snapping!
Snapchat is a versatile app, whether you use it to connect with friends or to promote your business. With tons of features like face filters, Bitmoji, Snap Map, Lenses, Geofilter, and more, the platform has room for immense growth. Start snapping by sharing your stories, creating memorable moments, and interacting with your followers!
2020-6-26-1593176338