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Essay: Print media habits research (One-Way ANOVA)

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  • Subject area(s): Marketing essays
  • Reading time: 3 minutes
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  • Published: 22 October 2015*
  • Last Modified: 23 July 2024
  • File format: Text
  • Words: 702 (approx)
  • Number of pages: 3 (approx)

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The following table shows the distribution of the respondents according to their print media habits.
From the above table and chart it is clear that out of total respondents 10.68% of the respondents read newspapers and magazines in English and 15.07% read in Tamil and the remaining 65.25% read both in English and in Tamil.
RQ5 ‘ Do the print media habits of the respondents in different languages have any influence on their identification, recognition, production and the total score of the select tenses in the medium of writing?
Results of the One-Way ANOVA showing the influence of the print media habits of the respondents on their identification, recognition, production and the total score of the select tenses in the medium of writing are presented and analyzed below in succession.
One-Way ANOVA is applied here to find out whether there is any significant difference between the respondents who read newspapers and magazines only in English and those who read only in Tamil and those who read both in English and in Tamil in their competence in identifying, recognizing, and producing the select tenses in the medium of writing.
The calculated F-ratio values in identification, recognition, production and the total score 8.580, 12.172, 29.164 and 21.142 respectively are greater than the table value of 3.02 at 5% level of significance. Since the calculated values are greater than that of the table value, it can be inferred that there do exist statistically significant differences between the respondents who read newspapers and magazines only in English and those who read only in Tamil and those who read both in English and in Tamil in their competence in identifying, recognizing and producing the select tenses as well as in their total score in the medium of writing.
In identifying the select tenses, the mean of 12.9620 of the respondents who read newspapers and magazines both in English and in Tamil and particularly the mean of 13.5946 of those respondents who read only in English are significantly greater than that of 9.4588 of the respondents who read only in Tamil. Therefore, it can be inferred that the competence of the respondents who read newspapers and magazines both in English and in Tamil and particularly those who read only in English are higher than that of their counterparts in identifying the select tenses in the medium of writing.
Likewise in recognizing the select tenses, the mean of 11.6848 of the respondents who read newspapers and magazines both in English and in Tamil and particularly the mean of 12.4324 of those respondents who read only in English are significantly greater than that of 9.6824 of the respondents who read only in Tamil. This leads to the inference that the competence of the respondents who read newspapers and magazines both in English and in Tamil and particularly those who read only in English are higher than that of their counterparts in recognizing the select tenses in the medium of writing.
Similarly in the production of the select tenses, the mean of 8.7038 of the respondents who read newspapers and magazines both in English and in Tamil and particularly the mean of 11.3153 of those respondents who read only in English are significantly greater than that of 5.3882 of the respondents who read only in Tamil. Therefore, the inference here is that the competence of the respondents who read newspapers and magazines both in English and in Tamil and particularly those who read only in English are higher than that of their counterparts in producing the select tenses in the medium of writing.
Even when we consider the total scores, the mean of 33.3424of the respondents who read newspapers and magazines both in English and in Tamil and particularly the mean of 37.3423 of those respondents who read only in English are significantly greater than that of 24.5294 of the respondents who read only in Tamil.
Hence, the conclusion reached here is that the linguistic competence of the respondents who read newspapers and magazines both in English and in Tamil and particularly those who read only in English is consistently higher than that of their counterparts in identifying, recognizing and producing the select tenses in the medium of writing.
AUDIO’VISUAL MEDIA HABITS OF THE RESPONDENTS
The following table shows the distribution of the respondents according to their audio’visual media habits.

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