The impact of social media on students (case study: Elsa Kazi campus)

ABSTRACT

Social media is the collection of facebook, twitter, google, wikipedia, linkedin etc. social media use for advertisement purpose and also use for communication purpose. People as well as student are using social media for learning and education purpose.
The main aim of this research is to analyze the impact of social media on student. And also analyze the effect of social media on student health (eye), student’s studies, student’s life, and also examine why student are used social media. The data was analyzed through spss software. The outcome of this research is the social media’s positive impact of student studies because mostly student used social media for studies. The social media negative impact on student’s health because too much use of social media has effect the student health (eye) and the positive impact the student life because mostly student’s use social media for learning purpose.

INTRODUCTION

These days the most generally used way of communication is social media networking. There are various online networking platforms that include but are not limited to Facebook, twitter, Instagram, Pinterest, YouTube, LinkedIn, Google+, snapchat ect. Today, the social media website containing largest number of subscribers is Facebook. It was launched by Mark Zuckerberg in 2004. Facebook it currently boasts over a billion users. The second most famous social media website is Twitter which was created by Jack Dorset, Biz Stone, Noah Glass and Evan Williams. The use of social media among students has reached high levels and has affected their study time, poor grammar and wrong spellings when socializing on social media as well as diverting their attention from their studies (Ndaku 2013).
Students made and join different groups on Facebook to interact with people and discuss different topics. Social media provide opportunities to seek for a job. Some companies have online system for recruitment and selection. Some companies create their group or page to inform their employees about their company’s situation. Mostly companies use it for advertisement.
This study aims at examine the main idea of social media networking, its importance and utilization. The study will also focus on how the social media effects on daily life of the students. The primary source of information for this research was students from Elsa qazi Campus University of Sindh. The research has been conducted using questionnaire.
Objectives:
The main objective behind the selection of this topic is to analyze the impact of social media on student.
• To examine the reason of using social media.
• Impacts of social media in studies.
• Impacts of social media in physical health of student.
• Impacts of social media in life of student.

CHAPTER 2

LITERATURE REVIEW/BACKGROUND

A study of (Sandra Okyeadie Mensah and Dr. Ismail Nizam, November 2016) has work in (The Impact Of Social Media On Students’ Academic Performance, The objective was to examine the impact of time appropriateness, nature of usage, health addiction, time duration, friends and people connection, privacy problem on student academic performance) the result was show that impact of social media in study a Negative effect and significant influence of time appropriateness, No significant influence in time duration, Positive and significant relationship of friends and people, Positive and significant influence of nature of usage, Significant relationship of internet addiction and no significant influence of privacy problem.
A study of (Rithika and M.Sara Selvaraj, 2013) has work in (Impact of Social Media on Student’s Academic Performance, The objective was to determine how social media websites affects student academic performance. The impact of social media sites on education) the result was show that the impact of social media in study a negative impact and people are mostly used social network sides like facebook, twitter and YouTube etc.
A study of (Asad Ali, Anam Iqbal and Kanwal Iqbal, 2016) has work in (Effects of Social Media on Youth, The objective was to analyze the effects of social media on youth. How they use it in daily life and its impact on society through different angles like educational learning, entertainment, job opportunities, health, communication, interaction, enhancing skills, and online shopping) the result was show that the positive impact on the educational learning and job opportunities and the negative impact on health problem and also affect our cultures.
A study of (Hassan Khalid, 2013) has work in (The Effects of Social Networks on Pakistani Students, The objective was to understand the difference between social media and social networking sites and its impact on students’ academics, physical health, psychological health and security and privacy issues) that effect of social networks result was show that the negative impact on the psychological and physical health of the student and positive impact of the student’s studies and students have been harassed and their personal data has been misused due to lack of knowledge about security and privacy policies.
A study of (Raymond Owusu Boateng & Afua Amankwaa, 2016) has work in (The Impact of Social Media on Student Academic Life in Higher Education, the objective was the impact of social media on student academic life and the higher education) that impact on social media result was shows that social media is significantly influencing the academic life of student. Social network such as a facebook, WeChat, WhatsApp, and LinkedIn are mostly use by all the students.
A study of (Esam Alwagait, Basit Shahzad, Sophia Alim, 18 November 2014) has work in ((impact of social media usage on students academic performance in Saudi Arabia, The study create the relation among the social media usage and academic grades) that impact of social media usage on students academic performance result was show that social media usage which negatively affect the academic performance.
A study of (Waleed Mugahed Al-Rahmi, Mohd Shahizan Othman, 2013) has work in (The impact of social media use on academic performance among university students, the objective was to determine social media impact on academic performance through collaborative learning, ‘ academic performance relationship with interactivity with peers, interactivity with the teachers) the result was show that no obdurate significant relationship between using social networking and student academic performance and the significant positive relationship between interactivity with the teachers and interactivity with peer.
A study of (Stollak, Matthew J., Vandenberg, Amy, Burklund, Andie and Weiss, Stephanie, November 2018) has work in (The Impact of Social Networking Usage on Grades among College Students, the purpose of this study to investigate the how much time student actively use social media and if there has been an increase or decrease in usage over time and also investigate the impact of social media usage on academic performance or grade) the result was show that the positive relationship between social media usage and GPA. Negative relationship between times spent on the social network and one’s grades.
A study of (Lamia M. Ketari and Mohammadi A. Khanum, ) has work in (Impact of Facebook usage on the academic grades, the purpose of this study to investigate the any relationship between facebook use and student’s GPA) the result was show that the use of social media or facebook has a negative effect on the academic grades of students.

CHAPTER 3

RESEARCH METHODOLOGY

3.1 Variables:
Independent variables: studies, health, life
Dependent variable: social media
3.2 Theoretical framework:
3.3 Sampling Methodology
Sampling is the method of choosing the topic under study, for gathering data. There are many sampling methods. Random sampling involves choosing sampling randomly without any specific technique or reason. Systematic sampling is based on some strategy or technique like taking every n-th subject from population or taking every n-th female etc. Stratified sample is the type of sampling that chooses most relevant subjects from the whole population and then finalizes the samples randomly from the selected sample.
This section explain the research design, population and Samples, instrument for data collection, data collection method and data analysis technique
3.4 Research Design
There are two broad categories of research designs. These categories are namely quantitative and qualitative research design.
3.4.1 Qualitative research:
Qualitative research primarily inductive process used to formulate theory or hypotheses. It based on text and also based on in-depth interview and structured or semi-structured interview. Non-numerical based research is called qualitative research.
3.4.2 Quantitative Research:
Primarily deductive process used to test pre-specified concepts, constructs, and hypotheses that make up a theory. It based on non-text. Statistical method is used for analysis. Questionnaire will use in this research is called quantitative research.
3.4.3 Chosen Research Design
This research work adopted the descriptive survey research design to find out the impact of social media on student in elsa qazi campus (university of sindh).
Population and samples:
The populations of the study were made up of Elsa Kazi Campus (university of sindh), fifty (50) students in elsa qazi campus (university of sindh) as sample.
3.5 Methods of Data Collection
Following data collection methods are most commonly used in order to conduct a research:
3.5.1 Experiments
Experiment refers to the method in which certain tasks are performed under controlled environment in order to get some results. The results might be expected or unexpected. Experiments focus on cause-and-effect mechanism. Based on the results of the experiments performed, analyses are made. Finally, the experimenter concludes the results.
3.5.2 Observational Study
Such a study involves making opinions based on observations from natural resources and previous researches. This is not very accurate data collection method.
3.5.3 Surveys/Questionnaires
Surveys or questionnaires are the methods that collect data from a sample of population whereas sample refers to the subjects under study that are. The answers given by the sample population are evaluated and analyzed. It is a very effective process since it gives clear decision making ability. Besides, it is a cost effective data collection method.
3.5.4 Research Instrument for Data Collection
Structured questionnaire was used to gather information from the respondents. The questionnaires were designed in 3 sections. Section ‘A’ consist of the respondents’ socio-demography, section ‘B’ contain questions based on the set objectives and the research hypothesis and section ‘C’ contain records of student performance accordingly.
3.6 Data analysis tools
• AMOSS
• SPSS
• SWOT
• PESTLE
3.6.1 Data analysis
Questionnaire was designed to collect primary data from the selected sample. In questionnaire, Likert scale (Strongly Agree, Agree, Disagree, and Strongly Disagree) was utilized. After collecting this primary data, its descriptive statistics are measured by using software “SPSS” (Statistical Package for the Social Sciences).

CHAPTER 4

RESULTS AND DISSCUSSION
This chapter presents the results of the data to answer the research questions. Fifty samples were conducted and analyze in this study. Data collected on the basis of questionnaire and results analyze through SPSS Software.
Table 4.1: Responses based on socio demography of respondents and set objectives.
Sex Frequency Percentage (%)
Male 20 40%
Female 30 60%
Total 50 100%
Age
18-20years 23 46%
21-22years 27 54%
total 50 100%
Religion
Islam 45 90%
Hinduism 5 10%
Total 50 100%
Do you use any social network?
Yes 50 100%
No 0 0%
Total 50 100%
Which of the following social media platform do you use?
Facebook 33 66%
Twitter 3 6%
Instragram 6 12%
LinkedIn 5 10%
Others 3 6%
Total 50 100%
Why do you use social media?
Entertainment 15 30%
Knowledge 22 44%
Communicate with friend 8 16%
Meet new friend 5 10%
Total 50 100%
How many times a day do you look at social media?
Not everyday 8 16%
once a day 15 30%
2-5 times a day 20 40%
5+ times a day 7 14%
Total 50 100%
How much time do you spend on social media per day??
Less than 30 minutes 28 56%
30 to 60 minutes 15 30%
1 to 2 hours 7 14%
More than 3 hours 0 0%
Total 50 100%
Do you think using social networks helps you in your studies by any mean?
Agree 25 50%
Disagree 10 20%
Strongly agree 9 18%
Strongly disagree 6 12%
Total 50 100%
Do you think usage of social media is positive effect on your studies by any mean?
Agree 20 40%
Disagree 17 34%
Strongly agree 9 18%
Strongly disagree 4 8%
Total 50 100%
Do you think usage of social media is negative effect on your studies by any mean?
Agree 22 44%
Disagree 19 38%
Strongly agree 3 6%
Strongly disagree 6 12%
Total 50 100%
Do you think usage of social media has effect on your health?
Yes 28 56%
No 22 44%
Total 50 100%
Do you think too much use social media causes health problem (eye)?
Agree 29 58%
Disagree 9 18%
Strongly agree 5 10%
Strongly disagree 6 12%
Total 50 100%
Do you think usage of social media has any positive effect on your life?
Agree 27 54%
Disagree 5 10%
Strongly agree 7 14%
Strongly disagree 1 2%
Total 50 100%
Do you think usage of social media has any negative effect on your life?
Agree 19 38%
Disagree 9 18%
Strongly agree 16 32%
Strongly disagree 6 12%
Total 50 100%
Do you think using some kind of social sites is essential for today’s life?
Yes 38 76%
No 12 24%
Total 50 100%
Results are based on the Table 4.1, it showed that, total 50 respondent of elsa qazi campus were 30 (60%) male, respondents were male while 20 (40%) were female. 23(46%) respondents were between 18-20 years, 27(54%) respondent between 21-22 years. Consequently, based on the respondents’ religion, 45(90%) were Muslims while 5(10%) were Non-muslims. 50(100%) respondents are used social media while 0(0%) are not used social media. 33(66%) are used facebook, were 3(6%) used twitter, 5(10%) used linkedin and 3(6%) used other social networks.
15(30%) respondent used social media for purpose of entertainment, while 22(44%) used social media for purpose of knowledge, 8(16%) respondent used social media for purpose of communicate with friend and 5(10%) respondent social media for purpose of meet new friend.
8(16%) respondent used social media not every day, 15(30%) respondent social media once a day, 20(40%) respondent used social media 2-5 times a day, 7(14%) respondent used social media more than 5 times a day.
28(56%) respondent used social media less than 30 minutes per day, 15(30%) respondent used social media 1 to 2 hours per day, 0 (0%) respondents used social media more than 3 hours per day.
25(50%) respondent agree for social media helps in our studies by any mean, 10(20%) respondent disagree for social media helps in our studies by any mean, 9(18%) respondent strongly agree for social media helps in our studies by any mean. 6(12%) respondent strongly disagree for social media helps in our studies by any mean.
20(40%) respondent agree for social media’s positive effect in our studies, 17(34%) respondent disagree for social media’s positive effect in our studies, 9(18%) respondent strongly agree for social media’s positive effect in our studies, 4(8%) respondent strongly disagree for social media’s positive effect in our studies.
22(44%) respondent agree for social media’s negative effect in our studies, 19(38%) respondent disagree for social media’s negative effect in our studies, 3(6%) respondent strongly agree for social media’s negative effect in our studies, 6(12%) respondent strongly disagree for social media’s negative effect in our studies.
28(56%) respondent answer yes for usage of social media has effect in our health, were 22(44%) respondent answer No for usage of social media has effect in our health.
29(58%) respondent agree for too much use social media causes health problem (eye), were 9(18%) respondent disagree for too much use social media causes health problem (eye), 5(10%) respondent strongly agree for too much use social media causes health problem (eye), 6(12%) respondent strongly disagree for too much use social media causes health problem (eye).
27(54%) respondent agree for usage of social media has any positive effect in our life, while 5(10%) respondent disagree for usage of social media has any positive effect in our life, 7(14%) respondent strongly agree for usage of social media has any positive effect in our life and 1(2%) respondent strongly disagree for usage of social media has any positive effect in our life.
19(38%) respondent agree for usage of social media has any negative effect in our life, while 9(18%) respondent disagree for usage of social media has any negative effect in our life, 16(32%) respondent strongly agree for usage of social media has any negative effect in our life and 6(12%) respondent strongly disagree for usage of social media has any negative effect in our life.
38(76%) respondent yes for some kind of social sites is essential for today’s life, while 12(24%) respondent No for some kind of social sites is essential for today’s life.
Table 4.1 shows that the positive relationship between social media and studies because mostly people used social media for studies purpose.
Table 4.1 shows that the negative relationship between social media and student health because mostly people agreed social media affect our health like eye.
Table 4.1 shows that the positive relationship between social media and student life because mostly people agreed social media are positive affect our student life.

CHAPTER 5

CONCLUSION AND FUTURE DIRECTIONS

In this chapter we social media impact on student in elsa kazi campus. However, among the four variables studies, health, life and reasons using social media. A result of the survey of impact of social media sites has been presented and discussed. It is originate that students are very fond of using face book, twitter, YouTube and LinkedIn attention to their studies progress and addressing any issues will go a long way towards keeping the positive aspects of social media from influencing their studies. Results show that social media plays important role on student education or studies and also show that the social media positive impact on student life.
In future I will study about the how social media influence in academic life of the student and also find the how social media affect on student psychological health.

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17.12.2018

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