MISSION
“The mission of Corona Museum is to provide an accurate historic overview on how the COVID-19 pandemic started by giving the most reliable sources of information. It further promotes a ground for entertainment to emphasize that we can still be positive despite going through a pandemic.”
VISION
“The vision is to incorporate artworks in explaining significant facts towards COVID-19 and be recognized as top leading museum in the world.”
Section 1 – Executive Summary
The pandemic has come a long way in changing our perspectives differently, but the most critical issue being raised was the proliferation of false information about how COVID-19 started. Alongside, museums worldwide were in great demise due to a series of lockdown implementations that hindered the movement of people. Having this observation, the proponent came up with creating a Corona Museum to bring back awareness amongst us about accepting reliable information. At the same time, incorporating the idea of COVID-19 is a unique but highly influential move to help raise the dying industry. The rationale as to why it is called “Corona” hedges is because since we are in this pandemic era wherein COVID-19 still prevails, the concept of Corona will be applied to all the available amenities in the proposed Corona Museum. The museum aims to inform the public about how the Coronavirus started and, at the same time, make them more entertaining.
The proponent plans to build the museum in Lipa, Batangas City since it has many available commercial lots along the Highway, which serves as a potential ground to create the newest tourist attraction in the country. Also, Lipa, Batangas is only near Manila, which is an advantage, especially for people who want challenges while traveling. Moreover, for the management’s qualification, the following requirements are essential. The appointed director of a museum controlled by this body is in charge of policy creation and implementation, day-to-day operations, and fostering communication among the museum’s governing body, personnel, supporters, and visitors. A museum’s procedure necessitates a wide range of abilities. These include curators or keepers specializing in themes important to museum collections, information scientists who document collections and related scientific information (also known as registrars), and conservators who examine and treat readers scientifically to prevent deterioration. Another group is more actively involved in the museum’s general operations. Also, Corona Museum includes educational, communication, interpretation specialists, designers, security people, marketing and public relations personnel, administrative, maintenance, and other support staff.
An estimated amount of 175,000,000 million pesos is needed for the entire cost of the museum. Corona Museum will be taking governance and funding, and sponsorship for funding to make it possible. The money will be used for the overall operational activities, which include prizes for the winners of the soon art competition with the theme tackles about COVID-19, compensation for the people, renovations, artists, designers, and building giant figures around the museum. Finance will be repaid by the income to be generated by the museums. The Corona museum can guarantee a good business relationship by committing to the agreement with the sponsors. The rewards for the investor are the recognition that the Corona Museum will acknowledge during the fairs of exhibits. Through promotion, the Corona museum has the opportunity to return the favor given by the sponsors. For the sponsorship, the proponent must be given the necessary documents and have to qualify for particular conditions for granted subsidy. It falls under the Cooperative because it would be better to have a group in such an initiative. Furthermore, sponsorship is another alternative way to generate funding or minimize expenditure from which the proponent is thinking of private sponsorship. Given a Network of European Museum Organizations (NEMO) survey reported a 75%–80% loss of income in museums. Thus, exploring new sources of funding is the top priority of museums around the world. One such funding source may be the private sector, as many museums seek corporate sponsorship as an alternative to public funding. So, upon choosing the company to send a sponsorship request, the proponent plan to choose the Museum Foundation of the Philippines because this organization works to foster a museum-going culture among Filipinos by assisting all museums in the country. Align with it, for more than a quarter-century, the Museum Foundation of the Philippines has collaborated with the National Museum wherein it had pushed for three national historic American colonial-era buildings to hold the museum’s collections and support the museum’s charters. Since then, the two institutions have worked to promote historical and cultural heritage understanding, respect, and pride. Another prospective sponsor is ABS-CBN because they have been one of the major sponsors of the Mind Museum and ABS-CBN is also considered one of the media giants in the Philippines, in which the proponent believes that it will help the Corona museum become well-known with the public. Other possible major sponsors can be categorized as: Major sponsors, Individual and family donors, and Consultant Donors. But for this study, major sponsors such as the ABS-CBN, Ajinomoto, Akari, Ayala, Ayala Foundation, AyalaLand, Bank of the Philippine Islands, Dai-Chi, Datem, Del Monte, Diwa, Bonifacio Global City, Globe, Hapee, HSBC, Hyundai, IMI, Jollibee Foods Corporation, JP Morgan Chase & Co., Manila Water, National Book Store, National Geographic Channel, Nutri Asia, Boysen, Shell, Johnson, Sony, Sun Life Financial, Tan Yan Kee Foundation, Inc., Chevron, PNOC, Timezone, and Uratex are the other additional options for sponsorship.
The museum will be divided into three sections: The Corona Art Gallery, The Corona Historic Area, and The Corona Freedom Wall. The Corona Art Gallery features various artworks that tell the story of how COVID-19 came to be. The proponent plans to hire an artist who will make different masterpieces incorporating the concept of COVID-19. Meanwhile, the Historic Corona category follows, with significant articles demonstrating how humanity overcame the global illness. The articles will be from valid and reliable sources, verified by our management first before displaying them in this section. The Corona Freedom Wall is situated in the third area, where visitors can display their artwork relating to COVID-19 for free. Whoever is chosen as the monthly corona artist will receive a monetary prize of P5,000. Finally, the Corona Island Lounge will have enormous figures related to the Coronavirus theme, which tourists can use to shoot unique pictures.
There are major competitors in Lipa Batangas and they are the Casa de Segunda and Museo ng Katipunan. Luz-Katigbak Ancestral House, also known as Casa de Segunda. Casa de Segunda, the Luz-Katigbak family’s ancestral home, is named after Segunda Solis Katigbak, who is widely recognized as Jose Rizal’s first love. Rizal was described in one of his biographies as remarking that, while Segunda was not the most beautiful woman he had ever seen. She was undoubtedly the most captivating and beguiling. However, he was disappointed to learn that she was planning to marry a relative, Manuel Metra Luz, from a renowned Lipa family. The house is built in the style of Spanish architecture, yet it has a very tropical feel about it. The brickwork and patterns provide charm to what could have been a standard “Bahay na Bato” from the Spanish era. It has a lot of patterns all over the place. The house is full of small pleasures, from the diamond-tiled floor to the elaborately painted ceiling. Casa de Segunda also exhibits several artifacts that provide insight into the Luz-Katigbak family’s past and the lifestyles of many famous Batangas families. Inside, there are some vintage garments in the exhibit. Inside, the beds, altar, sala sets, and other domestic objects are excellent. Visitors might also look at various reading materials regarding the family in the living room.
The other competitor is The Katipunan Museum, located in San Juan City’s Pinaglabanan Shrine, half a kilometer from the new San Juan City Hall. This location is dedicated to Andres Bonifacio, the Supremo of Katipunan, the katipuneros, and their accomplishments. The Museo ng Katipunan is a two-story structure with historical antiques, paintings, interactive games for kids and history aficionados, and an E-Learning room that can hold up to 30 people.
Section 2 –Industry
The herein section will begin to describe the nature of the Corona Museum in terms of its industry size, the major participants, and the factors considered by the proponent to make this Corona Museum a success. Also, this section explains the published forecasts about the future museum trends and the factors affecting the said industry.
The proponent is making a way to expand her team into a cooperative. A cooperative organization is distinct from others since it is created to provide goods and services to members at reasonable prices rather than for profit. This type of organization is primarily concerned with safeguarding and protecting the economic interests of its members. Thus, cooperatives are voluntary organizations created to provide a service; the primary source of income is the members’ shares, and they all get a dividend on any trade excess. The organization is supervised by state regulation and operates as a separate legal body in a democratic manner (Kadu, n.d.).
Corona museum will include major participants such as its management team, investors, sponsors, and visitors. Moreover, to improve museum staff’s cultural and creative business competencies, increase customers’ satisfaction with service quality, strengthen operations and organization of cultural and creative industries, enhance cultural and creative marketing and management; build good relationships between museum and customers, and sponsors, and increase the number of visitors to the museum are the factors needed for Corona Museum to be successful.
Since the pandemic, there has been a prevailing assumption that most museums will not survive. But for those passionate about what they are doing, some of the establishments could survive. For instance, Lebanon’s museums have made virtual tours and mobile applications available. Having this idea, it is also not impossible that Corona Museum will make its way for more expansion.
Section 3 – Product
To fully grasp the idea of having such a unique museum, the proponent seeks to discuss the “Product” itself in this section. All the available amenities in the museum will be based on the concept regarding the pandemic, Covid-19. The Corona Museum aims to educate the public about how the Coronavirus began. At the same time, it is intended to attract tourists and entertain them. It will soon be located in Diversion Road San Celestino Lipa, near San Benito, The Farm.
In terms of cost, Corona Museum offers an affordable but reasonable price. Though it’s not the same as the other museum with free entrance fees, the Corona Museum will guarantee that the money to be collected from the entrance fees will be used for renovation and expanding amenities inside the establishment. Technology will be part of an option in the meantime since the Corona museum is starting. The proponent will consider adopting VR technology for the next five years. Moreover, Corona museum is unique since it is the only museum with a COVID-19 concept. The theme of the Corona museum will be perceived as a unique attribute of a usual history museum available here in the Philippines.
The proponent will entrust an Interior Designer for the creation of the Corona Museum since the proponent believes that having balance, harmony, and unity are essential elements in making a simple but well-coordinate museum. The museum will have three sections: The Corona Art Gallery, The Corona Historic Area, and The Corona Freedom Wall. Each area will have enough space for the displays and visitors to roam around the establishment. The Corona museum is open for expansion in the future as long as it can collect enough revenues for another product line. The proponent envisions making another Corona Museum branch to some parts of Manila so that it will become popular.
Corona Museum is vigilant to its competitors. The proponent observed that the competitors have a historical theme for a museum. Also, they offered a free entrance fee which is practical but will not help sustain the needs of their operations in the long run. In terms of quality, I acknowledge my competitors when promoting our historical origins. Also, they have a brilliant way of preserving historical figures that are still promising and memorable up to the next generation. Due to my competitor’s uniqueness and storytelling strategy, customers keep on coming back to their museum.
Moreover, they keep on reinventing things to make their service more memorable, especially for the children who are capable of learning so much from our rich Philippine history. Another pricing strategy of the competitor is offering free entrance fees. Offering a discount or paying for a commission is expected since it will be part of the competitor’s strategy to attract more visitors and sales.
The future development of Corona Museum will incorporate the use of technology to give the visitors further a real-time and memorable experience of their lives. The possibility of combining the Virtual reality technology for the exhibit is in the mind of the proponent. Also, a system prototype will be of big help to the operation of the Corona Museum since it will pave the way for more accessible and convenient transactions for the customer.
Corona Museum has these pricing solutions to help sustain its operational needs: (1) Setting entrance prices, (2) Charging parking fees, and (3) Considering unique displays in the admission price. In terms of stocks of raw materials and finished products, Corona Museum does not need to make a regular replenishment since the artworks are displayed. The products only need maintenance, repairers, or replacement. The cash flow requirements of Corona Museum will consist of changes in net assets, cash flows from investing activities, and cash flows from financing activities.
The proponent is looking forward to the future development of the said museum someday. There is an opportunity for future adoption of modern technological advancements to be able to give an extraordinary and memorable event for our future visitors. It would be an excellent opportunity to do more research and development activities to provide justice for what we are striving to convey about essential details about the COVID-19 virus. Thus, the proponent believes that this is necessary to give the public the most quality information. It would also be our big step to campaign against “false information.