Apple is an American based multinational company, which specializes in researching, designing, producing a variety of technologies which might be phones, iPad, computers, laptops and even watches. The company has a very unique logo, which helps them to differentiate their products from its competitors.
The company was established on the 1st of April 1979 and has been operating from then till now, making this year 2017 its 41st year of operation. In the years the computer hardware company has grown both its market price and market share, it is one of the leading brands as it has made big improvements both the quantity and quality of its products. Apple was found by three men Steven Jobs, Steve Wozniak and Gerald Wayne.
The company started off as a computer company that sells Apple’s first product, Apple I personal computer kit that’s hand-built and single-handedly designed by Wozniak. The Apple I sealed its place as the most collectible PC of all time. Then, Apple was incorporated on January 3, 1977 in Cupertino, California and renamed as Apple Inc. The Apple II was also started by Wozniak and was introduced in April on the 16th of 1977, which was considered to be the major technological advancement. In 1984, Apple launched the first personal computer, which had no programming language, Macintosh. The strong sales of the Apple II and the introduction of Macintosh raised up Apple’s sales. On May 19, 2001, Apple opened the first official Apple Retail Stores in Virginia and California. After Apple announced that Steve Jobs died on October 5, 2011, it marked the end of the era of Apple. However, the company didn’t stop releasing new products to the market such as the iPhone 4S and iPhone 5 from 2011 to 2012. iBook’s Textbooks for iOS and iBook Author for Mac OS X were also introduced as he first major product announcement by Apple. With then, Apple became the first US company to be calculated over US$700 billion and Apple products has been actively used over one billion in worldwide by March 2016.
Apple has been launching and developing unique products, software and services worldwide and one of the products is Macintosh Computers. Apple’s first computer, the Macintosh 128k was launched on the 24th of January 1984. But currently Apple sells three different Macintosh computers, which are the iMac, Mac Pro and the Mac Mini. The iMac is Apple’s most successful desktop computer and it is unique as it is built inside the monitor, which will make it look slim and handier. The company as well offers three different laptops in the MacBook family, which are the MacBook itself, MacBook Air and MacBook Pro. Apple independently growing computer software for Macs titles for its Mac OS X operating system. Apple has also been greatly successful with their mobile phone promoting and marketing until now. The company has been growing their products from iPhone 3G from 2008 to the iPhone 6 in 2015. They are constantly working on upgrading their iPhone to provide their best service and remain the leading brand. Other technical gadget such as the iPad and the iPod are highly demanded in the market that they bring millions of attentions from the consumers. But in this generation, the Apple Watch smartwatch was launched which comes with the device as a complimentary good consists of fitness-tracking capabilities. Not leaving the Apple TV, which was also been demonstrated by Steve Jobs.
Apple Inc. has been spreading their branches in many different countries and regions such as North and South America, European countries, India, the Middle East, Africa, Japan as well as the Greater China, which includes Taiwan, Hong Kong, and China. Thus, not to be excluded the rest of Asia Pacific region that consists of Asian countries such as Malaysia and Singapore and Australia. Apple as a company has also been mentioned as the world’s biggest company in terms of employees working for them with over 110,000 employees from just the headquarters only and the number hasn’t even been added with the number of employees working for the rest of the states mentioned above.
The iPhone 6s
The iPhone 6s is a smartphone designed, marketed and released under the company Apple Inc. This device is part of Apple’s iPhone series of smartphones and was announced by Apple on 9th of September in the year of 2015 and was released later for purchase on the 25th of September 2015. This phone is a successor of the iPhone 6, which was introduced, in the year before. The starting price of this device the iPhone 6S starts at $199 for the 16GB model, and changes up to $299 for 64GB and the price of $399 for 128GB .The iPhone 6s was introduced as a new and improved version of the iPhone 5, 5s and 6 from all of its cellular aspects. These include a grander 4.7-inch display screen, upgraded camera, quicker processor, enhanced LTE and Wi-Fi connectivity, support for a near field communications-based mobile payments offering. Further more, the iPhone 6s is available in four colors, which are gold, space grey, silver and an additional rose gold color. From its introduction this smartphone was an instant hit. The iPhone 6s also sold approximately 13 million of its devices in just a weekend after its release into the market, setting another Apple record by breaking the previous one set by the iPhone 6 released the year before.
Components of the technology
A9Chipset
Apple iPhone 6s consists of the A9 ARM (Advanced RISC Machines) based chip on the main system. Two main company groups; Apple and Samsung produced it. It was produced on 9th September 2015. It’s a third generation 64bit chip.it is modified for real world use It has the dual cores in it. The size of the chips is more diminished then A8 chips. The A9 processor gives you the central processing power of 1.85GHZ and when it comes to dual it gives you 3.705GHZ, which is more powerful than its ancestor A8. This chip has 4mb cache which gives 98% better graphics then A8 chip. A9 chip is more efficient in the energy, which results in better battery timings. Another extra ordinary exceptional feature apple has come up with is motion co-processor which is more accurate and precise in the fitness tracking system.
Ram
Apple iPhone 6s has 2gb of ram, which is twice as much, then its predecessors. Ram has very important role in every single phone. Ram stores the data while the user is using the phone. The more ram a phone has more data can be saved in it. When the phone is restarted or switched off for a long-time ram automatically goes off and the stored data is gone.
3D Touch
Apple has introduced a new feature 3Dtouch in Apple iPhone 6s. 3D touch sensor is embedded with the display screen. The screen becomes pressure sensitive, which helps to open apps options instead of going to application settings. Pressing gently on the photos or videos or the specific area, things pop out without having to truly opening it. By pressing gently on the screen when you are editing you can change the size of the brush and u can change the size of eraser by gently pressing it.
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Core Animation
Apple iPhone 6s has developed a core animation to yield an animation. This allows animated interfaces to be formed with virtual ease, as the developer requires no specific code for the animation. The purpose of the core animation is to animate any visual effects and it provides a specific way of retrieving core image, core vide and other types of quartz technologies. Core animation can be customized by graphics processor (GPU).
Motion coprocessor and Sensors
Apple motion co-processor was brought up by apple in market in 2013. In apple motion co-processor it has barometer gyroscope, compasses and collecting all the data from central processing unit. The purpose of the motion coprocessor is to store the data even if the device is asleep and the data can be retrieved when the phone is turned up. This reduces the power withdrawn from the battery and helps the device to work more battery efficiently. The compass is more precise from the older versions of the phone.
Memory
Apple iPhone 6s comes with the flash memory of 16gigabytes, 32 gigabytes, 64gigabyte and 128gigabytes. Toshiba memory is built with 19nm production process. Toshiba is the producer of the memory for iPhone 6s, started producing in the end of 2012 but came into the market in the middle of 2014. When it comes to size; Toshiba is producing more compact memories in size. Memories are stronger than the ancestors of the iPhone 6s. As apple iPhone is producing 4K videos and High definition pictures which takes a lot of time to transfer from one pace to another pace, Toshiba has increased the transfer rate to 500Mb per seconds which is the fastest rate until now. The weight of the memory has been decreased which results in lighter iPhone weight then predecessor ones.
NFC Chip
Apple iPhone 6s has introduced a new feature apple pay and the help of small chip, which is called NFC chip, drives it. NFC chips for the apple was produced by NXP in 2014. It is the size of almost a pea. The purpose of the NFC chip is to transmit the information wirelessly to the paying machines.
Battery
Apple iPhone 6s comes with a battery of 1715mAH. Apple battery was designed by Amperex technologies. A Chinese firm creating the apple batteries since iPhone came into the market. iPhone 6s battery is composed of lithium batteries, which are inherited stable metal. Size has been shortened from 1815mAh to 1715mah, which is a negative point, but overall weight has been decreased to almost 3grams. Apple battery is sealed packed for water proofing which is a plus point in iPhone 6s.
iPhone 6s & Web
The web can be described as an information space where documents and other web material is recognized by Uniform Resource Locators (URLs), intertwined by hypertext links, and can be accessed via the Internet.
Apple has an official website which acts as the face of the whole Apple brand online. On this site, Apple displays all information there is to know about the products being sold at the time as well as other secondary services such customer support. Just like any other product Apple has introduced to the world, Apple used its website as a platform to promote the iPhone 6s. On the homepage of the site, they are various tabs at the top of the page comprising Apple’s products and services; one of these tabs is the iPhone tab. When clicked, this tab will show the list of iPhones right below. It is here where one can be able to see all details, information, images and tech specs pertaining to the iPhone 6s. This website can be largely accessible by anyone with an Internet connection.
Furthermore, Apple did not only use its official website as a web platform to create awareness for the iPhone 6s. Over the years, the Apple Company has grown immensely, grossing high sales revenues and profits from their product. So once the iPhone 6s was released, this attracted many mobile operators such as Vodafone. Vodafone uses its own official website to promote the iPhone 6s under Apple’s regulations, more or less similarly the same way the 6s is promoted on Apple’s site. However, Apple does not pay for any advertisement created by these mobile operators.
The App store, is an online store that contains many applications and utilities that are made for or available for Apple devices. In aim to get the iPhone 6s to be bought by those using older versions of the iPhone. The App store was used to try and erect interest for the new cellular device on the market. When a user would be surfing on the App store or interacting with it in some way, advertisements of the device would appear in the form of popups.
DESIGN AND PROCESSES FOR IPHONE 6S
DESIGN
Hardware and software integration define a great product, having the two factors coming up with a design. Analyzing the design of iPhone 6s both the internal and external design, iPhone 6s is the first 6TH edition of apple, which is a 5.5inch smart phone sold in 4 colors silver, grey, and rose gold. Comparing it to the previous models that have been released, it is bigger as the screen size is vertically and horizontally changed from the designs made before giving space to play with in the design but the 2x pixel remains the same as the one from the previous editions. The phone weighs 129g (4.6oz). The design is dramatically thinner with a smooth continuous surface that is both handy and easy to use.
The hardware was designed in an incredible way looking at the way the glass has been designed it subtly curves to meet the aluminum casing showing its quality with tolerance and materials that make many rival phones feel cheap. The display still hits high marks as one of the best LCDs available on mobile devices, featuring great viewing angles as well as vibrant and uniform colors even in direct sunlight
And looking again there are other signs that the iPhone 6 is different. Besides the relocated power button, which is now on the right side of the device instead of at the top, the iPhone appears stretched compared to previous model this is because is a necessary design tradeoff to accommodate the new larger screen size.
PROCESS
This mobile has an A9 fusion, which is a 64-bit chipset, coupled with a custom design A9 processor ARM based system on a chip designed by Apple Inc. The new A9 processor has 70% faster performance and 90% faster graphics, but also boost battery life in conjunction with Apple’s new version of the iPhone’s operating system, ISO9. The iPhone 6S also supports LTE Advanced, a faster version of 4G.
The iPhone 6S contains a touchscreen technology called 3D Touch. Which was first introduced in the Apple Watch as Force Touch and then the Apple MacBook track pad. The pressure-sensitive touchscreen can detect several types of tap. From a single traditional tap to heavier presses, each gesture can produce a different outcome with the phone.
“The screen contains the strongest in the industry X-ion. And improved multitouch with 3D touch, a tremendous breakthrough in interacting with the smartphone,” said by Phil Schiller on stage.
New gestures, peek and pop, allow users to lightly touch to get a preview of media or other item such as an email. The gestures can also activate an activity Menu to jump to various places within the app. The iPhone 6s also contains an improved Touch ID fingerprint sensor which makes it fast to unlock the device and authenticating purchases with Apple Pay.
Apple has also improved the 8-megapixel camera of the iPhone 6, with a new and more powerful 12-megapixel sensor on the back. Addition which are capable of shooting 4K video enough to compete with Samsung and other rivals with their 16-megapixel, feature-rich cameras. Apple’s iMovie app on the iPhone 6S can also edit video in 4K.
The front camera was also improved with a new 5-megapixel sensor, which was Apple’s first upgrade to the front camera since the 1.2-megapixel sensor of 2012’s iPhone 5. It uses the screen to mimic a camera flash for front-facing photos.
The camera has also some new and improved features such as: Live Photos with stabilization, Autofocus with Focus Pixels, Optical image stabilization, True Tone flash, Panorama (up to 63 megapixels), Auto HDR for photos, Exposure control, Burst mode, Timer mode, ƒ/2.2 aperture, Five-element lens, 5x digital zoom, Hybrid IR filter, Backside illumination sensor, Sapphire crystal lens cover, Auto image stabilization, Local tone mapping, Noise reduction, Face detection and Photo geotagging.
Looking on the RAM of this technology, the iPhone 6s has got 2GB RAM just like the iPhone 6 mobile device this gives the software necessary to process images and other operating apps in the mobile technology.
More so, this mobile device has got an iOS 9 upgraded to iOS 11.2. which was the latest update in its operating system. In which this system introduces a huge update to messages delivering more expressive and animated ways to message friends, family and people from other parts of the countries. Apps such as photos, apple music etc. in the mobile device can all work efficient without slowing down. The other thing is iOS 9 opens an incredible opportunity for developers with Siri, Maps, phone etc. allowing customer the opportunity to do a variety of things that they love to use. Noticeable when using processor intensive apps for example when rendering videos.
The iPhone 6s Network uses GSM / CDMA / HSPA / EVDO / LTE Technology. The body structure of the device is 143 g (5.04 oz) of weight and with dimensions of 138.3 x 67.1 mm (5.44 x 2.64 x 0.28 in). iPhone 6s has a fast processer, which is Dual-core 1.84 GHz Twister CPU, and GPU Power VR GT7600 (six-core graphics).
iPhone 6s’s life cycle
Any product to be launched into the market will go through its own life process known as the product life cycle. This cycle consists of four stages, which are the introduction stage where the product is introduced into the market, then comes the growth stage, the maturity stage follows next and finally there is the decline stage where a product is phased out of the market.
Apple’s iPhone 6s was introduced into the market when it was first announced on the 9th of September, sixteen days before its actual release. In this stage, a firm usually spends large sums of capital to promote and build awareness of a product. However, in the case of the iPhone 6s, there was already speculation among Apple users that they would be a release of an “s” version of the iPhone 6. This is because this was the same scenario for the iPhone 5 and 5s. Over the years Apple have developed a unique marketing strategy where the company builds suspense around products that are bound to be released. The only time the iPhone 6s was promoted was on the day it was announced to the world via Apple’s keynote event, where it was officially unveiled.
The iPhone 6s quickly entered into its growth stage from the day of its release. The weekend after its launch, Apple had announced they had sold thirteen million models of the iPhone 6s (Benner, 2017). These tremendous sales broke Apple’s record of ten million launch sales it had achieved for the launch of the iPhone 6, the predecessor to the iPhone 6s. Ideally in the growth stage, a company will want to continue increasing the demand for a product through more marketing activity in aim to also continue increase sales. For the iPhone 6s, apple used its website to promote it through the App store, in the form of a pop up. Furthermore the iPhone 6s received more promotion ground through mobile operators such as Verizon. These mobile operators had advertised that they are selling the iPhone 6s. In short, these companies had promoted the iPhone 6s for Apple under strict guidelines enforced by Apple. This phone stuck in the growth phase until the end of the first quarter of 2016 where it descended into the maturity stage.
By the second quarter of 2016, the iPhone 6s had reached its maturity stage. During the maturity stage, a company reaches its peak in sales but may also start witnessing a decrease in profits. In the second quarter of 2016, Apple stated a fall in quarterly sales of thirteen percent with a drop in sales revenue amounting $50.6 billion (Thielman, Neate and Hern, 2017). This was Apples biggest decline in thirteen years. It was here where the iPhone 6s reached saturation.
As of now, the iPhone 6s reached saturation iPhone 6s has had prolonged life in the maturity stage of the product life cycle. It has not reached its decline because until this day, Apple is still producing the iPhone 6s but selling it at a much lower price than the price it was at its introduction (Apple is still selling the iPhone 6s for a lower price, 2017).
Alternatives to the technology
If Apple iPhone 6s declarations on 9 September left you startled, and you are thinking of next phone and that is ANDROID, there are adequately of exceptional selections to choose from. Here are some of the alternates that you can go for…
SAMSUNG S6 Edge PLUS
Beautiful phone consists of HD, super AMOLED edge screen of 5.7inches. The phone is made of an aluminium frame, which Samsung says that it is 1.7 times stronger and 1.3 times more scratch-resistant than its ancestor, which means that the complete device is thinner than other smartphones with the 5.5-inch displays. Retina displays in the phone is exceptional from old phones. S6edge has dual curved edge screens that is why we feel so comfortable when we hold it, the whole thing about the strategy and design from the pure flowing lines to the shrill form aspect, composed to deliver a grip that is smooth and sufficient we won’t let go. S6 edge plus has 2.5 Quad Core Snapdragon processors which is the latest technology Samsung and Apple is installing in the phones. S6 edge plus has Gorilla Glass body, which can be broken when the phone falls on tough surface.
Google Nexus 5 Phone
Google Nexus was originally created by LG; it came into the market by the end of 2013. The nexus 5 consist of powerful 2.26GHz processor with commanding 4K display. Dual camera of 13 Mega Pixel was built in the phone to create DSLR effect pictures, as a result Nexus 5 phone was on top 5 phones for an excellent stunning camera. Android 6.0 Marshmallow conquered the phone because of its winning hardware and processor. The phone is built with USB type C-port (port in which USB cable can be plugged in any way up or down) that enhances a lot of points into the phone. The phone has an edgy look and a plastic cover on the back, which is little disappointing, but overall the phone is good to buy. Battery in the phone comes with 3800mAh, which is exceptional. With this battery it can long last to 3 days, which is very, plus point.
Marshall London
Image of the phone stays the immense pact in living era, The Marshall London looks like it on practically every level and has been composed starting with no outside help by the organization in Sweden instead of simply grabbing a white mark telephone and slapping the logo on. The cover of the phone is a simple plastic, which makes phone low-priced. The Marshal phone comprises of powerful two-way stereo speaker, no any other phone has competed it. The 4.7 HD with anti-scratch display. It has 1.2GHz quad core processor .it comes with Android 5.0 lollipop, which is an exception point in it. Two Audio Jacks in the phone, which can use either for headphones or microphone for recording purpose.
To compare all the phones, Samsung s6 Edge Plus takes the lead as it has the finest and latest technology in it. S6 edge plus has the biggest Super Amoled edge screen, no other phone has this type of screens. Snapdragon processors are as a tiny as a chip size, which is very light weight and the latest technology and if you compare with other phone’s processor no one has this kind of technology.
Effects OF Technology
Individual
Now a days Phones has made the life easy with only single touch. I phone6s has many positive effects. And one of them are; I phone 6s has DSLR Camera affects. DSLR cameras have changed the world of viewing cameras from old cameras. First, DSLR camera is more powerful and capture picture in RAW mode, by capturing in RAW mode it gives more details than any other camera plus it allows more flexibility when capturing photos.
Second positive effect of I phone technology on the humans is GPS (Global Positioning System), before the days of GPS on the phone, we were not sure where we would have to look for a map or ask a stranger even certain location were not known. But now the help of accurate GPS you know the position where you are, and you can send the location to your friend to pick you up in certain time. (James Titcomb,2017).
Every technology has pros and cons.
Cons of the technology are: there are no Micro SD slots, iPhone variant comes in 8Gb, 16Gb, 32Gb. To get a phone in 16GB you must pay extra 300 American Dollars, which is a very big cost for, phone. Secondly in disparity Android phones usually have SD Slot which gives them extra points and always ahead in iPhone series.
Society
The iPhone has intensely transformed the folks how they intermingle in the world. The iPhone is proficient of conveyance the data associated to socialization, régime and entertainment at the fingertips. For adult hood its suitable to send and receive the emails and reports at the time they want to send. iPhone connects all the user of the worlds to each other. iPhone connects the user to the latest events taking place near to him. The iPhone user can read online news only in a moment after it is spread across the world. As everything has positive affects while it has some negative affects also for example the kinds of relationships we maintain on our phones are generally shallow. Social media relationships also tend to be superficial, fuelled by likes and quick comments rather than the kinds of private, detailed conversations you’d have over coffee with a close friend. Since the overwhelming majority of Facebook users access the social network on their mobile devices, it’s safe to say that here; too, the iPhone is a culprit (Kara Alimo, 2017).
Business
Bends are back in style with the iPhone 6. What I find most outwardly engaging is the manner by which Apple adjusts off the glass confront which consistently mixes into the body. The outline likewise influences the telephone itself to fit in the hand better. A sweet treat outline with a bigger general telephone simply isn’t happy to hold for drawn out stretches of time. The lessening of mass has a considerable measure to do with the feeling that the gadget weighs less. Contrasted with an iPhone 5, the iPhone 6 really weighs around 15 grams more. You don’t see it (Ross, 2017)
Ethics issues and technology
Ethics refers to the standards of moral responsibility and obligation to be followed in dealing with the relationship between human and social relations.Cyber ethics includes two main fields, moral research (involving network technology, law) and the basic social issues.
With the continuous development of technology and the increasing number of ethical issues, such as cyber crime, this will be applied to the disclosure of privacy. Privacy disclosure is the acquisition of personal information that can be collected and shared from Internet sites by accessing personal e-mail conversations and computer records.
A real case, Jonathan Zdziarski, has been discovered in 2014 by American system security experts. Apple Corp can save personal data from iPhone, such as short message, address book and photo, do not know it. In his opinion, these backdoor services can break through encrypted backup files and get user data, which are not only a test network or a debug application. Then a statement issued by the Apple Corp acknowledges the existence of the problem. The statement does not affect the customer’s privacy. 2014, many American women’s personal photos are exposed to hackers. Victims including Jenifer Lawrence, Scarlet Johansson, Kim Kardashian and other private hackers revealed that the source of his photos is from the female star’s iCloud account. Jenifer Lawrence also confirms the privacy of the online exposure.
This is not the first time the photo has been taken in cloud storage, and it won’t be the last time, “said Dr. Steven Murdoch, at the University College London’s information security research.
Information technology has brought us many benefits, but at the same time, it has also brought many dangers. Facing the ethical problems brought by these technologies, we should strengthen awareness of preparedness and try our best to avoid the occurrence of issues, for example,Securing data resides in computer databases.Securing hardware and operating system resources.Securing the infrastructure of privately owned networks and resolutely do not commit cyber crime.
Ethical issues on the labour rights of the Apple Corp: Pegatron is Apple’s largest supplier. This is a follow-up report on the China workers workers’ rights since 2013., the report found that illegal labor and requirements, including forced overtime, season is not allowed to leave, overtime work and wages are too low and other issues, Apple’s response data “admitted in Pegatron production department, excessive overtime is there, found in the survey said but the proportion of less than. In recent years, only Apple Corp accounted for more than 90% of the profits of the intelligent mobile phone industry, can be said to be the industry giant, if Apple does not assume responsibility commensurate with its status to continue squeezing labor, other companies will also continue to follow, then Apple will hinder the whole intelligent mobile phone industry to improve the working conditions, which is contrary to ethics.
Future of the technology
The future is closely related to technology. By developing feasible technology solutions, we can ensure the sustainable development of the organization. In this part, we will combine virtual and reality technology with our products to make future technology development goals.
Virtual reality technology is a computer simulation system can create and experience the virtual world, it is the use of simulation environment generated by computer, based on multi-source information fusion and interaction, the formation of a 3D dynamic simulation system of the visual and physical behavior, the main technology includes simulation environment, perception, natural skills and sensing devices, users can very to experience the reality of virtual environment.
Our smart phone will combine VR technology to give users a more real new experience in visual sense of tactile sense and motion perception. This simulation function will be installed into our products by means of chip implantation. The application method is simple, just need to turn on the function, and it can be applied without too many requests, and it supports the establishment of virtual environment with multiple users. Product technology is widely used, all through the screen operating system have some help. For example, when watching a movie, when playing video games, it will enter a virtual environment of simulation, having real perception, as if you are a member of virtual environment, and life is full of fresh experience. In the social aspects are also of great help, can be more true and vivid record of a moment, such as the use of twitter Facebook and other social software, when you open the picture or video, you can enter the environment of the recorded photos or videos, and you can clearly perceive the behavior and status of the characters, and the network information will become more detailed and real. In the medical network also plays a hitherto unknown role, whether doctors can give accurate judgment whenever and wherever possible, avoid now invisible network search problem cannot be touched, and so on. VR is a potential technology in the future, and the combination of VR and smart phones is also worth looking forward to, and this will bring many possibilities.
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