Product Lines. Currently, Unrestricted society offers lines of apparel (woven blouses, knit top, sweaters, pants, denim, and outerwear) and accessories (jewelry, handbags, shoes, hats, belts). This marketing plan extends these lines further into a lifestyle brand. Our beauty line will offer skin care products, hair products, and a make-up line. The intimates line will offer bras, panties, and sleepwear. The movement line will offer a series of exercise clothes and accessories such as yoga mats and blocks in efforts to promote a healthy lifestyle.
Unique Product Quality. Our design and management teams work closely with our distribution center to provide high quality apparel. Each item of clothing is design with inspiration from our girls’ styles and each has appropriate care of the garment instructed on the tags to ensure the life of the product. Our fabrics and resources are ethically sourced, meaning no real leathers, furs, or feathers are used to create our products.
Packaging. Reflecting the “uniqueness” of its products, our packaging conveys our ethical duty to our customers. Each “package” or purchase in store is wrapped in recycled tissue paper to protect the items’ integrity and place in a cloth reusable bag depicted with our logo and design for easy brand recognition. Customers are encourage to bring bag our reusable bags for their next purchase to receive 15% off their entire purchase. For our online orders, the same logo and design are place on a 100% recycled box in which the items are wrapped in the same tissue from our store to promote a sense of consistency and experience within Unrestricted Society’s stores and online store front.
PRICE STRATEGY
Unrestricted Society’s pricing ranges anywhere from $28-$500 for a product in order to reflect the time that goes into each piece as well as the uniqueness and availability of our products. However, due to increasing consumer price consciousness, we have on-going promotional sales such as 3 for $30 socks, 3 for $12 hair scrunchies, 3 for $30 panties, and the occasional additional percentage off of our sale items. In order to build report with our loyal customers, we offer a 14-day price adjustment period where if you purchase an item and within the allotted days, the item goes on sale, we honor the difference back to your original form of payment.
PROMOTION STRATEGY
Key promotional programs consist of testers, birthday exclusives, and movement events.
Testers. With expansion into our beauty line, Unrestricted Society brick and mortar stores offer a series of testers in order to try the products before you buy them. Employees receive additional training on each product and how to keep it clean in a store base. These products include makeup, skin care, and hair products.
Birthday Exclusives. For our brand loyal customers and those who receive our marketing emails, we offer a promotion of 15% off every full-priced item you buy in the month of your birthday. This coupon is applied automatically to your customer profile in store and online to promote consistency across all platforms we serve.
Movement Events. With expansion into the movement line of exercise clothing, we offer a series of events in potential markets. To promote a healthy lifestyle brand, we pair with a local yoga studio in the market in which we would like to expand and offer a free class to those who sign up. We then send a capsule sample of the movement product line and accessories for the customers to try and buy. In efforts to excite the prospected area about the product line, we also raffle off a year membership to the partners yoga studio and a $500 gift card to Unrestricted Society.
DISTRIBUTION STRATEGY
Unrestricted Society is distributed in its present markets through our single distributor. The distributor manufactures the product, warehouses it, and then distributes it to our brick and mortar stores. Any ecommerce purchases are sent directly from the warehouse inventory unless the last of the product is left in a brick and mortar stores’ inventory. If this is the case, the store is then designated to package the product and ship it to the customer.
VII. Financial Data and Projections
PAST SALES REVENUES
Historically, Unrestricted Society has had a steady increase in sales revenue since its introduction into the market back in 1995. With the introduction of our first brick and mortar store in 2000 we witnessed an exponential growth largely due to accessibility. Sales have continued to rise due to a combination of promotional sales, product expansion, and market expansion but at a reduced rate. The trends