Business essays

Our business essays are a great starting point for students who are taking BTEC business or studying for a business degree at university level. Use our business essays as inspiration to write your own essays, dissertations or coursework. Find more business essays here.

Optimising Retail Efficiency: Implementing Six Sigma in Supermarket Operations

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Introduction In the highly competitive and ever-evolving marketplace, the harmonious integration of skilled personnel, effective processes, and state-of-the-art technology management stands as the cornerstone for securing profitability, achieving customer satisfaction, and maintaining a competitive edge. The global landscape of markets grapples with multifaceted challenges, driven predominantly by rapid technological advancements and the dynamic expectations of … Read more

Impact of CSR on Consumer Behavior in India (Coca Cola Case Study)

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Corporate Social Responsibility (CSR) has become a critical component of modern business strategies, particularly in emerging markets like India. Similar to Milita’s (2012) study of using Carroll’s pyramid for consumer behavior with regards to CSR, Sharma & Shravani (2013) conducted a study of a similar vein in India. However, they added the dimension of ‘environmental … Read more

The Importance of Reporting Corporate Social Responsibility in the Hotel Industry

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Companies within the hotel industry should report on their corporate social responsibility (CSR) projects, programs, and initiatives on a regular basis so that they can show that they are committed to the practice of responsible and ethical business. Regular reporting on CSR activities not only enhances transparency but also builds trust among stakeholders, including customers, … Read more

3 pillars of corporate social responsibility and sustainability

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Usually CSR and sustainability use to signify the same thing but conceptually there are slight difference as CSR focus on triple bottom lines i.e. economic, social and environmental responsibility while sustainability emphasis to societal and environmental development. The purpose of establishing CSR into core business strategies is to bring stability for in long run and … Read more

CSR in the Hospitality – Hotel Industry: How green marketing contributed to recover from the recession

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Analysis of the Hospitality Industry The hospitality industry is a multibillion-dollar industry serving millions of people worldwide, and it is expected to grow more in the future with an estimation of additional 1,000 million travelers and tourist by the year 2020. Currently there are around 21million hotel rooms globally serving 876million travelers per year (data … Read more

Corporate social responsibility – background and literature review

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1. Introduction The growing quest for sustainable business practices in recent times has made the need to become a responsible corporate citizen one of management’s important business strategies. Businesses do not exist in isolation of their immediate community and beyond; they create products and services to serve their needs for the purpose of profit making. … Read more

Adidas Corporate Social Responsibility

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Corporate Social Responsibility (CSR) is a component for organisations to evaluate the effect they have on society and adding responsibility, good approaches set up to help people, the nearby network and the environment. Regardless of its new name, it’s not a new concept; a few organisations previously had moral and social points set up before … Read more

Development trend of Corporate Social Responsibility practices in China

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The claim that the growth of China towards becoming one of the major world economic power is heavily debated among business persons and scholars alike. As a result, China is increasingly put under international pressure to adhere and adopt to global practices and norms in order to ensure its competitiveness in the international scene. One … Read more

Soul of the economy paper – corporate social responsibility

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20/10/2018 Soul of the economy paper Corporate social responsibility is about how companies manage the business processes to produce an overall positive impact on society. Corporate social responsibility is the continuing commitment by business to behave ethically as well as contribute to economic development and at the same time improving the quality of life of … Read more

How to write a business essay

When writing a business essay in fields such as Management, Marketing, Finance or any other business related topic, adherence to specific guidelines is essential in developing a piece of work that is insightful, well-structured and fascinating.

Guidelines are also essential in coming up with an essay that is coherent, perceptive and credible. The most noteworthy deliberations regarding writing a business essay are that it offers related content as well as its concepts and ideas being backed by qualified references or examples. Other essential factors to be considered when coming up with a business essay include use of appropriate language, design and presentation.

The following sections offer fundamental guidelines on how to write a business essay.

Before writing commences

1. Scrutinise the essay question

Ascertain precisely what the essay title/question is asking you to discuss. Examine the exact wording to work out the methodology you need to adopt. Key words which are frequently used in business essay questions include ‘interpret’, ‘analyse’, ‘review’, ‘illustrate’, ‘criticise’, ‘compare’, ‘examine’, ‘describe’, ‘compare’ or ‘explain’. If you are formulating your own essay question, choose a topic that interests you, for this will make the process of essay writing more entertaining. Then narrow it down so that only one point or central idea is debated in association to that topic.

2. Research the material to be used for your business essay

In formulating an outstanding essay paper, carrying out good research is critical. Whether you search for research material using the internet or at the library, always choose information from academic sources that are reputable. These sources may include case studies or articles from official journals such as the Journal of Management, or books noted by professionals, researchers or scholars on the same topic or subject matter. Academic sites such as http://questia.com, http://scholar.google.com and https://emeraldinsight.com offer abundant resources for a wide range of business topics. As you write your essay, remember to note the specifics of your information sources (such as title, publisher, author, page numbers, place and date of publication) so that you can offer credit to them.

3. Come up with an outline plan for your business essay

Creating an outline plan or a business plan for your essay will help you organise your main ideas and arguments so that they can be represented in a coherent sequence once you come to write the essay. Note down the major points you’d like to include in the essay’s introduction, main body and conclusion.

Writing your Business Essay

Learning how to write a business essay is not just about writing the essay. You need to come up with a first draft of your essay as per the structure of your outline plan. Try to use a precise, clear language and business terminology which is constructive in putting your points across. On every account avoid the use of jargon. To present your work logically, the following essay format is recommended. It may not be necessary to include all the components discussed; only those that add value to the essay are recommended.

To start with, in the introduction part of your essay, outline your comprehension of the essay question and state how you’re going to tackle it. Make sure that you clearly define the objectives of the essay. Objectives determine the scope of your essay setting out precisely what you are reaching a conclusion for. In this section, you may want to include definitions of relevant business terms.

In the background part of the essay, offer some ground theory on the essay topic or company to be discussed if working on a case study. Further, in the findings part of the essay, (in reference to the sources you’ve collected), carry out a comprehensive analysis of the topic. Make sure that you critically evaluate viewpoints from a number of authors in order to offer a rational discussion and tackle reasons for and against the argument presented. Examine correspondences and approaches that conflict and exhibit independence of thought by offering your own outlook. Correctly structure your ideas and link paragraphs in order to make the presented information seamlessly flow from one idea to another. Throughout this section always remember to reference your citations as per the referencing method recommended in the university guidelines such as footnotes or Harvard. Quotation marks are used to indicate an exact phrase as taken from an information source. If you are paraphrasing, give the reference at the end of the sentence/s paraphrased. The number of references that can be used often depends on the nature and length of your essay. Ten references for every 1000 words is an effective rule.

Finally, in the conclusion part of your essay you should reach your final conclusion by logical reasoning. Discussions undertaken in the main body of the essay should be pulled together concisely. Unequivocally state your outlook as the final result, making sure that you answer the question presented in the introduction section as fully as possible. This final part should also be regarded as a chance to express any recommendations for future action or further investigation on the topic.

Besides, if you adopted the Harvard referencing method, give a list of all used references in alphabetical order. Also, this part constitutes of any supportive content (such as charts, graphs, or written text) that is too enormous to include in the main body.

Proofreading and Editing your Business Essay

Make sure you print a copy of your first draft and read through it. Use a checklist to aid you in marking up any stylistic or grammatical errors, improvement areas and weak arguments. A checklist example could include the questions such as: Is your content put forward in a logical order? Is the essay question answered? Is the essay content relevant and accurate? Is the language precise and clear? Is the punctuation and spelling up to standard? Have you backed your major points with examples and arguments? Are your sources all properly referenced?

Modify the parts of the essay that do not please you and correct any spelling errors or punctuation. Continue to edit and proofread your essay up to the point where you can’t add any value to it.

Did you enjoy reading our free ‘how to write a business essay’ guide?